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Copywriting Articles And Book Reviews

How to Write Copy That Sells by Ray Edwards

The full title of this book by Ray Edwards is

How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often

In my review posted on Amazon.co.uk, I gave the book a rating of 4 Stars. This means it is good and well worth reading.

Strong on copywriting techniques

The author is an American copywriter with more than 30 years experience and has written a wide-ranging book on writing copy.

As you’d expect, the book is easy to read. It flows nicely and us very clear. There is also a helpful summary at the end of each chapter. [continue reading…]

in Best Business Books

Copy Logic! by Michael Masterson & Mike Palmer

The full title of this book by Michael Masterson & Mike Palmer is

Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism)

In my review posted on Amazon.co.uk, I gave the book a rating of 4 Stars. This means it is good and well worth reading.

Here is my book review.

Good for professional copywriters, not so relevant for others

This is an interesting book which introduces ways to review draft copy.

The traditional approach is based on criticism. The headline is no good, the lead is weak, the guarantee is too waffly. .. all of which puts the copywriters on the defensive and doesn’t really point to improvements, just to areas if weakness. [continue reading…]

in Best Business Books

The B2B Marketer’s Journey by Derek Little

The full title of this book by Derek Little is

The B2B Marketer’s Journey: How to Generate More Leads with High-Performance B2B Copywriting

In my review posted on Amazon.co.uk, I gave the book 2 Stars.

Quickly skates over b2b marketing and copywriting issues

There aren’t many books about b2b copywriting because most copywriting books have a strong bias towards b2c where people can be persuaded to want a product or service based on underlying desires and emotions.

There is an opportunity to write a great b2b copywriting book. [continue reading…]

in Other Business Books

Great Leads by Michael Masterson and John Forde – 5 Stars

The full title of this book by Michael Masterson and John Forde is

Great Leads: The Six Easiest Ways to Start Any Sales Message

In my review posted on Amazon.co.uk, I gave the book a rating of 5 Stars. This means it is excellent and very highly recommended.

Here is my book review.

Very revealing guide building on Eugene Schwartz ideas

I was a fool. It has taken be more than 5 years to read this excellent copywriting book after buying it.

I’m struggling to justify it to myself. I read widely, not just copywriting or even marketing books but that’s no real excuse. The title perhaps undersells it and, back in July 2013, the book didn’t have all these glowing reviews. I buy a lot of books and kindle books can quickly drop outside of my eyesight unlike a physical book which nags away, demanding to be read. [continue reading…]

in 4 – Lead Generation, Best Business Books, Copywriting

How to Get Your Web Content DONE! by Criss Ittermann

The full title of this book by Criss Ittermann is

How to Get Your Web Content DONE!: How to write, what to write, and why you’re writing it

In my review posted on Amazon.co.uk, I gave the book a 4 Stars rating. This means the book is good and well worth reading.

Here is my book review.

Short guide to your website packed with common sense

This book won’t take you long to read, probably between 30 to 60 minutes but it will lead you into taking action on your website, whether it’s a new one with blank pages or an existing, under-performing one.

I agree with much of what it says about the purpose and contents for your home page, about pages, products and services page etc. [continue reading…]

in Best Business Books

The Direct Mail Solution by Craig Simpson with Dan Kennedy

The full title of this book by Craig Simpson with Dan Kennedy is

The Direct Mail Solution: A Business Owner’s Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign

In my review posted on Amazon.co.uk, I gave the book a rating of 4 Stars. This means it is good and well worth reading.

Here is my book review.

Useful guide for mass mailings but it won’t teach you how to write the sales letter

This is a useful guide to direct mail although it’s more targeted to B2C mass mailings than it is for anyone who wants to mail to B2B targets and small lists.

As is often the case when there is a bug name author sharing credit with a less known author, it us the less well known one does most of the work. To be fair, there are more chapters from Dan Kennedy than I expected. As is normal in his books, you’ll be urged to buy plenty of other DK books. [continue reading…]

in Best Business Books

Inside Story on B2B Copywriting by Tom McCauley

In my review of the book,

Inside Story on B2B Copywriting by Tom McCauley

posted on Amazon.co.uk, I gave the book a rating of 4 Stars. This means I think it is good and well worth reading.

Here is my review.

A refreshing focus on marketing to business customers

Many of the great copywriting books focus on selling to consumers by generating emotional wants and ignore the more rational b2b markets where products and services have to be bought to satisfy needs.

In fact, there is very little on offer which focuses on b2b copywriting and marketing so this book fills an important gap. [continue reading…]

in Best Business Books

The full title of this book by Michael Masterson is

The Architecture of Persuasion: How to Write Well-Constructed Sales Letters

In my review posted on Amazon.co.uk, I gave the book Five Stars. This means it is Excellent and Very Highly Recommended.

Here is my review.

Very interesting with an emphasis on the teaser, headline and lead

I read a lot of business books and especially about marketing. I have to admit many of them are quite dry and only appeal to my inner geek who wants more knowledge and understanding.

Thus book is different. [continue reading…]

in 4 – Lead Generation, Best Business Books, Copywriting

The full title of this book by Drayton Bird is

How to Write Sales Letters that Sell: Learn the Secrets of Successful Direct Mail

In my review posted on Amazon.co.uk, I gave it Five Stars. This means it is Excellent and Very Highly Recommended.

Here is my review.

An excellent book for people interested in copywriting

When I first became self employed, I decided I wanted to split my time between small businesses and bigger businesses who had challenging projects. My problem was how to reach the key executives in these bigger companies. LinkedIn didn’t exist back then and my answer was direct mail. [continue reading…]

in 4 – Lead Generation, Best Business Books, Copywriting

No-Hype Copywriting by Marcia Yudkin

The full title of this book by Marcia Yudkin is

No-Hype Copywriting: The Keys to Lively, Appealing and Truthful Sales Writing

In my review posted on Amazon.co.uk, I gave it 4 Stars.

Here is my review.

Well meaning guide to copywriting

I believe there is a big difference between he British and the Americans when it comes to selling and “hype”. We are more sensitive and likely to be put off by the appearance of a long for sales letter or a website that screams “we want to sell” badly disguised as “you will want to buy” copy. [continue reading…]

in Best Business Books