≡ Menu

Copywriting Articles And Book Reviews

The full title of this book by Shlomi Shraga is

The Business Owner’s Scientific Marketing Handbook: How The Direct Response Marketing Legends Would Fix Your Broken Advertising & Sales System

In m,y review posted on Amazon.co.uk, I gave the book Four Stars. This means it is Good and Well Worth Reading.

Here is my book review.

Good summary of direct response copywriting

The book started by reminding me of the 40/40/20 rule of direct marketing. This emphasises the critical importance of the audience and the offer.

The book then follows through talking about the market and finding the big idea as a bridge between customers needs and wants and your product or service. It then looks at the offer, bonuses and guarantee. [continue reading…]

in Best Business Books

When I reviewed this book by Jon McCulloch,

Why Your Copywriting Sucks

on Amazon.co.uk, I gave it a rating of Five Stars. This means it is Excellent and Very Highly Recommended.

Here is my book review.

A fascinating book split into two parts

The author concedes too many copywriting books and courses are sold through hype and admits that the copywriting isn’t as important as the offer, the people who get to see the offer and any existing relationship.

The book is split into two sections and it’s almost as if these are two different books rammed together, the first for beginners the second for more advanced copywriters. [continue reading…]

in 4 – Lead Generation, Best Business Books, Copywriting

How To Write Great Website Content by Daniel Kaplan

The full title of this book by Daniel Kaplan is

How To Write Great Website Content: Get High In Search Engines and Increase The Leads, Sales or Donations Of ANY Website

In my review posted on Amazon.co.uk, I gave the book Four Stars. This means it is Good and Well Worth Reading.

Here is my book review.

Part SEO guide and part copywriting guide.

A useful guide to preparing copy for a website.

I wasn’t entirely convinced by the advice on writing for Google. Ten years ago it used to be fairly easy to write for a high search engine ranking position but Google have deliberately made it much harder to predict. Updates called Panda and Penguin punished aggressive action. [continue reading…]

in Best Business Books

In my review of

Marketing Secrets That Eat Your Competition Alive

by Cadnam Barnes posted on Amazon.co.uk, I gave the book Three Stars. This means it is Worthwhile.

Here is my book review.

A short introduction to direct response marketing

I’m not too sure about the corny book title but this is an introduction to direct response marketing as popularised by well known marketers Jay Abraham and Dan Kennedy.

I believe this has been compiled from a seven day email course or several sources rather than written as a normal book. This is fine as far as I’m concerned. I used to wait until I could read all the emails together when I’d subscribed to an email course. [continue reading…]

in Other Business Books

The Secret Weapon by Peter A Schaible

The full title of this book by Peter A Schaible is

The secret weapon of a master direct response online copywriter: How to position your brand for success, based on the research of Swiss psychiatrist Carl Jung

In my review at Amazon.co.uk, I gave the book Four Stars. This means it is Good and Well Worth Reading.

Here is my book review.

Very interesting way to think about customers

The book explains how the three parts of the brain – reptilian (primitive fight or flight survival), limbic (emotions) and neocortex (rational thought) – are affected by marketing.

It then goes on to explain the 12 archetypes based on the work of the early psychologist, Carl Jung. [continue reading…]

in Best Business Books

Stealth Persuasion by Colin Martin

The full title of this book by Colin Martin is

Stealth Persuasion: The Complete Web Copywriting System to Fanatically Turn Your Visitors Into Customers

In my review posted on Amazon.co.uk, I gave the book Two Stars. This means it is Disappointing.

Here is my book review.

Needs to be better organised and edited

This is a bigger book than I expected. It has to be because the scope is wide covering websites, emails, videos, webinars, articles and content marketing together with shorter messages like SMS and tweets.

An early impression which you will probably see if you try the Kindle sample, is that the formatting needs a little attention. For example, after the content list, the very next line is the first chapter heading and it’s not in big letters either. Surely it would be nice to start a chapter on a new page. [continue reading…]

in Other Business Books

The full title of this book issued by the people behind the Copyblogger website is

How to Write Magnetic Headlines: The Fundamental Guide to the Most Important Copywriting Skill on the Planet“.

In my review at Amazon.co.uk, I gave the book a FOUR stars rating which means I consider it to be in the good to very good category.

Here is what I wrote.

Good summary of headlines for blog posts and Twitter.

Reading the Copyblogger website is on my list of things I should have done more but never seemed to find the time so it was interested when I saw this book about writing headlines.

Yet also a little nervous. A “how to” headline is probably the easiest there is to use and one I fall back on when I’m short of inspiration. [continue reading…]

in Best Business Books

The full title of this classic book by Victor Schwab is

How To Write A Good Advertisement: A Short Course In Copywriting“.

In my review at Amazon.co.uk, I rated it at the FIVE STARS level, which means I consider it to be excellent.

Here is what I wrote.

A classic copywriting guide

I’m not sure what else I can say to persuade you to buy this book when there is already a five star review from British copywriting legend, Drayton Bird, on here.

It seems to me that there are three types of copywriting books available. [continue reading…]

in 4 – Lead Generation, Best Business Books, Copywriting

Web Copy That Sells by Maria Veloso

The full title of this book by Maria Veloso is

Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Bu: The Revolutionary Formula Grabs Their Attention and Compels Them to Buy

In my review posted on Amazon.co.uk, I gave the book Three Stars. This means it is Worthwhile.

Here is my book review.

Disappointing

I had high hopes of this book when I bought it soon after its release but I was left disappointed.

Writing for the Internet is different from writing long form sales letters. It’s much easier to get people to start reading but, with plenty of other information a couple of clicks away, it’s much harder to keep them reading. [continue reading…]

in Other Business Books

Clear Sales Message by James Newell

The full title of this book by James Newell is

Clear Sales Message: What are you selling, who are you selling it to and why should they care?

In my review at Amazon.co.uk, I rated it as a Four Star book, which means I think it is good to very good.

Here is what I posted.

Helpful

This book splits the issue of creating clear sales messages (something others may refer to as a customer value proposition) into the answers to a series of questions that potential customers want answered. [continue reading…]

in Best Business Books