“Clear Sales Message: What are you selling, who are you selling it to and why should they care?“
In my review at Amazon.co.uk, I rated it as a Four Star book, which means I think it is good to very good.
Here is what I posted.
Helpful
This book splits the issue of creating clear sales messages (something others may refer to as a customer value proposition) into the answers to a series of questions that potential customers want answered. [continue reading…]
6-Figure Copywriting for Coaches: 6 Web Copy Tweaks That Hook Dream Clients, Fill Your Pipeline and Have Them BEGGING to Work with YOU!
In my review posted on Amazon.co.uk, I gave the book Two Stars, meaning Disappointing.
Here is my book review.
Very expensive for an extended sales letter to sell copywriting services
As a free read, under the Kindle Unlimited subscription, I’d say that this is a quick but interesting read. As a kindle book that costs £8.00 to buy, it is very expensive for what it gives back and I’ve based my rating on you buying it. [continue reading…]
The full title of this book by Melanie Saladino is
Why People Buy: How to Answer the 9 Questions People Ask Themselves Before They Make Any Buying Decision
In my review posted on Amazon.co.uk, I gave the book Three Stars, meaning Worthwhile.
This is a book about copywriting
This book is about copywriting rather than the topic implied by the title, buyer psychology. These are linked but the emphasis of the book might be different from what you expect. In my opinion, the book doesn’t answer the “Why People Buy” of the title.
In fact, it doesn’t have the substance to be called a book and it refers to itself as a report. I suspect its origins were as a lead magnet to get email addresses.
This means that it all feels very rushed. There are some interesting ideas introduced in the book but I didn’t think there was enough substance to give you the confidence to put any of the ideas into action.
The review is special because it’s done by Marcella Allison and special guest David Deutsch. It’s one of a series of book review videos from AWAI focused on highly acclaimed copywriting books.
I should warn you, it goes into the ideas into the book quite deeply and it’s 75 minutes long so get yourself a drink and press play…
In my review posted on Amazon.co.uk, I gave this book Three Stars, which means Worthwhile.
Here is my book review.
I thought this was a book focused on one part of copywriting
I thought this was a book focused on one part of copywriting, the call to action. Unfortunately, it’s not.
What we actually have is a short summary of the entire copywriting process. It’s done well but if you want to learn about copywriting, you need much more guidance than is offered here.
This might whet your appetite for a more extensive book.
posted on Amazon.co.uk, I gave it Two Stars, which means Disappointing.
Here is my book review.
Transcript of a webinar
This isn’t a book as such but a transcript of a webinar. This means that it feels padded and a bit unstructured.
Some of the slides from the webinar are included but they are unreadable on my device.
The webinar dates back to 2011 and much of it is focused on getting calls to action from a blog including social media connections.
I don’t feel it really gets to grips with the format of an effective call to action. Is it just a short instruction or is it a longer statement reconfirming the benefit of taking action?
It has some value and I was weighing up between 2 or 3 stars. In the end I decided on 2 because it doesn’t give enough, I’d have preferred a proper report and it just feels dated.
Conversion Rate Optimization Secret TIPS: Boost Website Sales Fast, Generate More Leads Without Increasing Traffic, Make More Money
In my review posted on Amazon.co.uk, I gave it One Star.
Here is my review.
A guide for copywriting on websites
I don’t understand what’s written in this book before chapter 1 because it seems to be promoting another book.
It’s a disconcerting start and one that won’t impress people who try the kindle sample.
Unfortunately it’s a true reflection of the book which is about copywriting for the Internet. The writing is terrible and it’s hard to believe the author has read through it once, let alone edited it carefully himself and then passed it to someone else to read and give feedback.
I gave up at the 37% mark. I was struggling to find coherent sentences let alone a paragraph where a series of well structured sentences flowed one after another.
“The Perfect Sales Pitch: A Complete Do-it-Yourself Guide to Creating Brochures, Catalogs, Fliers and Pamphlets“.
In my review on Amazon.co.uk, I rated the book at the Four Stars level. This means I consider it to be good to very good.
Here is my book review.
Quaint but still helpful and relevant
This book was published in 1994. A great deal has changed in the twenty odd years since then in terms of the Internet, PCs, digital photographs and developments in the printing industry.
Some of it is quaint but there is plenty in here that is still relevant and useful. [continue reading…]
The Sexy Sales Letter Formula: How To Use “Value Mechanics” To Craft Smoking Hot, Seductive Sales Letters.
In my review at Amazon.co.uk, I gave the book a Four Stars rating. This means I consider it to be good to very good.
Here is my review.
An interesting look at the issues involved with copywriting for different buyer stages and personalities.
I read this book because I thought the author’s first book, The 24 Hour Marketing Miracle was excellent.
That book introduced the ideas of value mechanics based on axiology and as this had the same topic in the subtitle, I thought it would be the main focus of the book. [continue reading…]
I was a consultant, small business coach and advisor based in Birmingham, with over 35 years business experience, including more than 20 years as self employed.
My main business qualifications are:
– Chartered Accountant
– MBA
– Certified Guerilla Marketing Coach
My main interests are in helping business owners who are stuck get unstuck by thinking more clearly about their issues and possible solutions.
I no longer provide professional business coaching but I will be sharing more ideas on my blog and will continue my popular business book reviews.
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