by Paul Simister
on December 19, 2016
The full title of this book by Seth Czerepak is
“The 24 Hour Marketing Miracle: The FIRST Marketing Book EVER to Be Backed Up By a 500% Money Back Guarantee“.
In my review at Amazon.co.uk, I gave the book a FIVE STARS rating. I don;t give the five stars away easily and this means that I think it is EXCELLENT.
Here is my review.
A direct response marketing book so good you don’t want your competitors to read it
This book isn’t for everybody. The writing style is quite abrasive at the start and the author doesn’t pull any punches over what he thinks is right or wrong.
The book looks at direct response marketing and copywriting. While you may not want to do it yourself, I believe business owners need to know and understand the process. [continue reading…]
by Paul Simister
on December 12, 2016
The full title of this book by Joe Sugarman is
“The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters“.
I my review at Amazon.co.uk, I gave this book a rating of FIVE STARS. This means I think it is excellent.
Here is my book review.
A true marketing classic and packed with charm
Some copywriters work for clients and charge a fixed fee. Others charge a fee and ask for a percentage of the revenue generated on top so they gain financially if the item sells well. Neither of these groups of writers lose out if the copy flops all together. [continue reading…]
by Paul Simister
on December 10, 2016
The full title of this book by Doberman Dan is
The Rookie Copywriter’s Survival Guide: How To Make Six Figures With Little Or No Copywriting Experience… And Without Chasing After Clients!
In my review posted on Amazon.co.uk, I gave it Three Stars. This means Worthwhile.
Former Gary Halbert protégé shares his own secrets of being a direct marketing entrepreneur
This isn’t a book about how to develop your copywriting skills to work as an employee or even as a hired gun writing copy for others. It’s about being a kitchen table entrepreneur.
The author, who worked with the legendary Gary Halbert for 15 months (I think) asks why anyone should use your copy if you haven’t been prepared to risk your own money first. It’s a very good question for copywriters to answer. It’s what he did and he says that clients now seek him out and are willing to pay well for the privilege.
The author focuses mainly on info-products and supplements.
He explains how to check there’s a starving crowd and to get some copy written but the details are sketchy. About a third of the short book is taken up with his story.
He’s eager for you to get started and says the best way to learn is by doing. More help is available on his website. I’d have rated the book with more stars if he had included more content. A few other copywriters are named in passing – Dan Kennedy, John Carlton, Eugene Schwartz and Claude Hopkins. If you’re serious about copywriting, you need to be familiar with their ideas.
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by Paul Simister
on December 9, 2016
The full title of this book by Mish Slade is
“May I Have Your Attention, Please? Your Guide to Business Writing That Charms, Captivates and Converts“.
In my review on Amazon.co.uk, I gave the book a Four Stars rating. This means I consider it to be in the range of good to very good.
Here is my book review.
A very good book about the style of your copywriting
There are two main types of copywriting books.
One type explains the process of putting together a sales letter, advertisement or webpage. It tells you about how to write headlines, bullet points, guarantees and calls to action. It might tell you about the copywriting formulas like AIDA (attention, interest, desire, action) or PAR (problem, agitate, solve). [continue reading…]
by Paul Simister
on December 9, 2016
The full title of this book by Glenn Fisher is
Buy This Now: A Beginner’s Guide to Direct Response Copywriting
In my review posted on Amazon.co.uk, I gave it Three Stars. This means Worthwhile.
Here is my review.
A discussion about copywriting rather than a “how to” guide
I smiled when the author talked about the difference between direct response and what he called indirect response marketing. It’s normally called brand advertising or image advertising and it’s what most of the giant companies do to make themselves better known. [continue reading…]
by Paul Simister
on December 9, 2016
The full title of this book by Ling Wong is
Copywriting Alchemy: Secrets To Turning a Powerful Personal Brand Into Content That Sells: Write Your Way To a Standout Personality-Driven Business
In my review posted on Amazon.co.uk, I gave it 2 Stars.
Here is my review.
An interesting idea to combine personal branding with copywriting
I thought it was an interesting idea to combine personal branding with copywriting. The personality of the owner or staff is a great way to help differentiate your from competitors. As people, we are all different. We have unique strengths, weaknesses and eccentricities. [continue reading…]
by Paul Simister
on December 9, 2016
The full title of this book by Richard Halbread is
Copywriting: For Beginners! How To Write, Persuade & Sell Anything To Anyone Like A Pro With Copy
In my review posted on Amazon.co.uk, I gave the book Two Stars.
Here is my review.
A book about having a career as a copywriters and not about writing copy
This wasn’t the book I was expecting from the title. Copywriting For Beginners, How to Write, Persuade, & Sell.. sounded like a book teaching copywriting skills to me.
It’s more about having a career as a copywriter. [continue reading…]
by Paul Simister
on December 8, 2016
In my review of
The Ultimate Book of Effective and Proven Sales Pitches
by Stephen Ashley posted on Amazon.co.uk, I gave this book Two Stars. This means Disappointing.
Here is my review.
A very long list of words and phrases that customers might think sound good
There are a few books like this that are lists of selling words and phrases.
In principle, they are very useful for people who have to write sales copy and who are struggling to find the right words. Sadly not this one. [continue reading…]
by Paul Simister
on December 6, 2016
In my review of
Commonsense Direct and Digital Marketing by Drayton Bird
on Amazon.co.uk, I gave it a rating of Four Stars. This means I consider it to be in the range of good to very good.
Here is my book review.
British direct response marketing
This book is written for business owners, marketing professionals and students of marketing. For a text book, it’s great and I wish my MBA had included a direct marketing module.
As a book for business owners, it’s a bit daunting. It’s bigger and heavier than normal and looking at it feels more like work than reading the lighter style marketing management books. [continue reading…]
by Paul Simister
on December 1, 2016
The full title of this book by Abagail Pumphrey and Emylee Williams is
16 Formulas that Convince & 101 Headlines that Convert Readers to Leads
In my review posted on Amazon.co.uk, I gave it 3 Stars.
Here is my review.
A short book about advertising headlines
I was slightly confused by the book title because I thought the 16 formulas to convince were going to be copywriting formulas like AIDA (attention + interest + desire + action ). [continue reading…]
