Creating Your Front End Product
This is step 3 in the Nitro Blueprint System for creating an online business with the focus on creating your front end product.
While this is primarily aimed at people wanting to develop Information product businesses online, it is also worth remembering that information products can also be a great way to develop the relationship with a customer for real world, physical products.
For example my parents have just had a new kitchen and it has all gone very smoothly but it did bring back memories of how overwhelmed I felt when we were looking to choose a new kitchen. There were so many different styles, units, handles, work surfaces, accessories. This list seemed endless and we did need to be gently led through the process and that could have been done by an information product like “How To Choose The Kitchen Of Your Dreams.”
Anyway back to Step 3 of the Nitro course and the importance of having the right front end product.
While you should make most of your money of back end products with happy customers, if you fail to tempt enough people into beginning the relationship with you, then your business is destined to struggle.
It is just like this blog. I want people to maintain the relationship by subscribing to the RSS feed but I know that you won’t have any temptation to do that if I fail to deliver pertinent comments, assessments and advice.
The Nitro system provides good solid advice in how to make this front end attractive which I am obviously not going to repeat. That wouldn’t be fair to Kevin Wilke and the Nitro team, especially when the Nitro Blueprint System is available at such a bargain price.
Remember your information product could be a written report or e-book (or even the option of a properly bound book like Nikki Pilkington’s 299 Steps To Website Heaven).
One of the dilemmas for new marketers is the conflicting desire - to go where all the customers are while avoiding your competitors. That is some challenge and while it would obviously be nice to find some keyword phrases with lots of requests but no matches, you are likely to have to decide between a trade-off.
Popularity v little competition.
I have recently blogged about the problems of choosing a niche and the difficulty in deciding whether to be a generalist or specialist on my Business Coaching blog.
My belief for Internet marketers is that you have to find your own special focus where you can stand out and get to the top of the search engines but then to develop a series of products which will appeal to the same customers and which can cross-promote each other.
One tip that isn’t mentioned in the Nitro Blueprint but I have head my idol, Jay Abraham mention is the Amazon school of marketing.
Just pop along to Amazon.com or your local Amazon site and look at the top selling books in your area. Where is their focus, what type of titles do they use? Then have a look at the reviews and you should see people writing 5 stars reviews explaining what they like and people on the 1 & 2 star reviews saying what they don’t like.
Another idea I really like, and I can’t remember where I picked it up, is to get other people to effectively write your product for you.
The example I heard I think was about recipes for quiches but I had been planning to use the same principle with a prospective client I had in the Carribean food industry. I thought that I could create a blog and get people to tell me their recipes for a mention in the book along with interesting twists in recipes.
I wonder if it could work with profit tips?
I am still very impressed with the Nitro Blueprint System for developing Internet businesses and I recommend that you take a look at the sales letter and videos to learn more.
