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Customer Avatars

Customer Avatar by Richard G. Lewis

The full title of this book by by Richard G. Lewis is

Customer Avatar: Define Your Ideal Customer Profile

In my review posted on Amazon.co.uk, I gave it Three Stars.

Here is my review.

A short summary that introduces the idea rather than being a definitive source

This short book looks at how to create a customer profile or avatar for the best customer in your market and in particular uses the Facebook Audience Insights to get information. [continue reading…]

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