The full title of this book by by Richard G. Lewis is
Customer Avatar: Define Your Ideal Customer Profile
In my review posted on Amazon.co.uk, I gave it Three Stars.
Here is my review.
A short summary that introduces the idea rather than being a definitive source
This short book looks at how to create a customer profile or avatar for the best customer in your market and in particular uses the Facebook Audience Insights to get information. [continue reading…]