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Customer Lifetime Value

Growing Customer Lifetime Value by Sandra Fox

The full title of this book by Sandra Fox is

Growing Customer Lifetime Value: Retention & Renewal

In my review of this book posted on Amazon.co.uk, I gave it Three Stars, meaning Worthwhile.

Here is my book review.

For information marketers

When I downloaded this book, I hadn’t appreciated it was focused on helping information marketers like paid newsletter subscribers and membership websites. Unfortunately I was hoping for something for ordinary products and services.

If you’re an information marketer, I think you’ll find this helpful but, if you’re not and you want a broader theme, I recommend you skip it. Some of the ideas will still apply but there should be better books available.

There are many thousand of business books, you can see the full list of my reviews at Business Books Reviews by Paul Simister (Please click). I've also narrowed these down to a list of the 12 Best Business Books For Business Owners & Entrepreneurs (Please click).

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Paul Simister is a business coach who helps business owners who are stuck or struggling, to get unstuck. You can then start attracting, converting and keeping more customers. If your business is based in the UK and you feel stuck, get a Business SOS consultation (please click) with me to get you unstuck.

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in Other Business Books

Customer Lifetime Value And Why It Is Important

In this article we are going to look at possibly the most important concept and key performance indicator in any business, the customer lifetime value (CLV).

You will see the concept also referred to as:

  • The lifetime value of a customer (LVC)
  • The marginal net worth of a customer (MNW)

The Definitions Of Customer Lifetime Value

It is a KPI that explains how much a customer on average is worth to a business of its entire relationship.

You will see some people refer to it in terms of sales revenue.

This is wrong and misleading. It can cause you to make the wrong decisions about attracting and retaining customers. [continue reading…]

in 1 – Your KPI, 6 – Revenue Regeneration