The full title of this book by Sandra Fox is
Growing Customer Lifetime Value: Retention & Renewal
In my review of this book posted on Amazon.co.uk, I gave it Three Stars, meaning Worthwhile.
Here is my book review.
For information marketers
When I downloaded this book, I hadn’t appreciated it was focused on helping information marketers like paid newsletter subscribers and membership websites. Unfortunately I was hoping for something for ordinary products and services.
If you’re an information marketer, I think you’ll find this helpful but, if you’re not and you want a broader theme, I recommend you skip it. Some of the ideas will still apply but there should be better books available.There are many thousand of business books, you can see the full list of my reviews at Business Books Reviews by Paul Simister (Please click). I've also narrowed these down to a list of the 12 Best Business Books For Business Owners & Entrepreneurs (Please click).
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Paul Simister is a business coach who helps business owners who are stuck or struggling, to get unstuck. You can then start attracting, converting and keeping more customers. If your business is based in the UK and you feel stuck, get a Business SOS consultation (please click) with me to get you unstuck.Don't forget to download and read my FREE Report - The SIX Steps PROFIT Formula: The Simple Rules That Every Small Business Owner Needs To Know available to download at Six Steps Report (Please click).