by Paul Simister
on August 29, 2017
The full title of this book by Sandra Fox is
Growing Customer Lifetime Value: Retention & Renewal
In my review of this book posted on Amazon.co.uk, I gave it Three Stars, meaning Worthwhile.
Here is my book review.
For information marketers
When I downloaded this book, I hadn’t appreciated it was focused on helping information marketers like paid newsletter subscribers and membership websites. Unfortunately I was hoping for something for ordinary products and services.
If you’re an information marketer, I think you’ll find this helpful but, if you’re not and you want a broader theme, I recommend you skip it. Some of the ideas will still apply but there should be better books available.
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by Paul Simister
on May 20, 2013
In this article we are going to look at possibly the most important concept and key performance indicator in any business, the customer lifetime value (CLV).
You will see the concept also referred to as:
- The lifetime value of a customer (LVC)
- The marginal net worth of a customer (MNW)
The Definitions Of Customer Lifetime Value
It is a KPI that explains how much a customer on average is worth to a business of its entire relationship.
You will see some people refer to it in terms of sales revenue.
This is wrong and misleading. It can cause you to make the wrong decisions about attracting and retaining customers. [continue reading…]
by Paul Simister
on November 17, 2012
What do you do if events outside the business have stopped you from keeping in contact with your customers and your potential customers who have shown interest in your business?
This is a problem I have and it’s a problem that one of the business experts I follow has.
Paul Lemberg has reached out to his email subscribers after eleven months with a mea culpa. [continue reading…]
