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Customer Profitability books

The full title of this book by Larry Selden and Geoffrey Colvin is

Angel Customers & Demon Customers: Discover Which Is Which, and Turbo-Charge Your Stock

In my review posted on Amazon.co.uk, I gave it 2 Stars.

Here is my review.

For big companies only

I had high hopes of finding a kindred spirit with this book.

While the author writes about angel customers and demon customers, I’ve talked about dream and nightmare customers to recognise that not all customers are good news. [continue reading…]

in Other Business Books