by Paul Simister
on June 10, 2018
The full title of this book by Robert Woodruff and Sarah Gardial is
Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction
In my review posted on Amazon.co.uk, I gave this book Four Stars. This means it is Good and Well Worth Reading, provided you don’t mind the academic nature of the book.
Here is my book review.
A challenging read
I read a great academic summary by Robert Woodruff on customer value and how you had to consider issues at the different levels of the customer’s thinking.
I was encouraged to buy this book, expecting to learn a lot. [continue reading…]
by Paul Simister
on October 15, 2016
The full title of this book by Sarah Arrow is
Zero to Psychographics: Your guide to uncovering your target audience using psychographics
In my review posted on Amazon.co.uk, I gave it Three Stars. This means Worthwhile.
Here is my book review.
A short introduction that’s quite technical
It’s common sense but your potential market is made of up many different types of people in different situations and with different goals and motivations.
When you’re in a one-to-one selling situation, some of the differences are easy to identify (sex, age etc) and some well thought through questions and careful listening can help you clarify exactly what is likely to drive a particular person to need, want and therefore consider buying your product or service. [continue reading…]
