by Paul Simister
on February 8, 2019
The full title of this book by Dan Kennedy is
Magnetic Marketing: How To Attract A Flood Of New Customers That Pay, Stay, and Refer
In my review posted on Amazon.co.uk, I gave the book a Five Stars rating. This means it is Excellent and Very Highly Recommended.
Here is my book review.
Another tasty morsel from a master of direct marketing
Magnetic Marketing is the name of the author’s most famous premium priced course and it’s the one that has helped make his excellent reputation.
Kennedy didn’t invent direct response marketing – its origins go back at least as far as the late 19th century – but he’s done a great job of bringing it to the attention of business owners and entrepreneurs along with others including Jay Abraham. I’ve always felt Kennedy was stronger on the initial aspect of attracting new customers while Abraham was better at expanding the backend, that is the ongoing business with the customers. Books by both deserve a place on the bookshelf of a well read business owner. [continue reading…]
by Paul Simister
on September 11, 2018
The full title of this book by Craig Simpson with Dan Kennedy is
The Direct Mail Solution: A Business Owner’s Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign
In my review posted on Amazon.co.uk, I gave the book a rating of 4 Stars. This means it is good and well worth reading.
Here is my book review.
Useful guide for mass mailings but it won’t teach you how to write the sales letter
This is a useful guide to direct mail although it’s more targeted to B2C mass mailings than it is for anyone who wants to mail to B2B targets and small lists.
As is often the case when there is a bug name author sharing credit with a less known author, it us the less well known one does most of the work. To be fair, there are more chapters from Dan Kennedy than I expected. As is normal in his books, you’ll be urged to buy plenty of other DK books. [continue reading…]
by Paul Simister
on January 4, 2017
The full title of this book by Dan Kennedy is
“The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark“.
In my review on Amazon.co.uk, I gave the book a Four stars rating. This puts it in the good to very good category.
Here is my review.
A good introduction to Dan Kennedy but not so good if you want to prepare a marketing plan
This is a book that has given me mixed feelings so let me explain why.
*** What I don’t like about The Ultimate Marketing Plan ***
Rant 1 – the use of the word “ultimate” makes me mad. Regular edition updates prove it wasn’t the ultimate.
Rant 2 – Dan Kennedy takes you through many different topics – and it makes great reading – but I didn’t feel that I was reading a book about preparing a marketing plan. There is a form at the back which tries to pull the topics together to create a marketing plan with a worked example – but it didn’t work. [continue reading…]
by Paul Simister
on December 11, 2015
The full title of this book by Dan Kennedy is
“The Ultimate Sales Letter: Boost your sales with powerful sales letters, based on Madison Avenue techniques“.
In my review posted at Amazon.co.uk, I gave the book a Five Stars rating. This means I think it is Excellent.
Here is my book review.
My copy shows plenty of signs of use and that’s probably the strongest recommendation I can give.
When I look at my copy of this book, it shows all the signs of use – the spine cracked, various sections underlined in different colours, others asterisked and there are comments in the margin.
This is a book I go back to when I am preparing to write a sales letter because it is a) very good and b) very well organised. [continue reading…]
by Paul Simister
on December 8, 2015
The full title of this book by Dan Kennedy is
No B.S. Direct Marketing: The Ultimate. No Holds Barred. Kick Butt. Take No Prisoners Direct Marketing for Non-direct Marketing Businesses
In my review posted on Amazon.co.uk, I gave it Three Stars.
Here is my review.
Too little Dan Kennedy and too many pitches by his devoted followers
I wanted to like this book based on the title and my high regard for Dan Kennedy. I had expectations of adding it to my list of books I like my clients to read.
Too many businesses make basic marketing mistakes because “advertising media” salespeople and graphic designers like pretty marketing. [continue reading…]
by Paul Simister
on December 8, 2015
The full title of this book by Dan Kennedy is
“The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand!“.
In my review posted at Amazon.co.uk, I gave this book a rating of Five Stars. This means I think it is Excellent and is Very Highly Recommended.
Here is my book review.
Better than the earlier version but still not really about creating a marketing plan
I read an earlier version of this book and gave it a four star rating – The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark..
I still have the criticism that the title is wrong. Not only do I object to the use of the word Ultimate, it’s not the best that will ever be, it’s also not a book focused on creating a marketing plan.
This is a much better book than No B.S. Direct Marketing which is what this book should really be called. [continue reading…]
by Paul Simister
on December 7, 2015
The full title of this book by Dan Kennedy is
“No B.S. Time Management for Entrepreneurs: The Ultimate No Holds Barred Kick Butt Take No Prisoners Guide to Time Productivity and Sanity“.
In my review posted on Amazon.co.uk, I rated this book as Four Stars. This means I think it is Good and Well Worth Reading.
Here is my book review.
A guide to control your time by forcing others to bend to your will
This is a very personal view of time management and productivity as top marketer, copywriter and author Dan Kennedy shares his productivity secrets.
There is a lot of common sense and good advice in this book. [continue reading…]
by Paul Simister
on May 14, 2015
The full title of this book by Dan Kennedy is
“No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich“.
In my review posted to Amazon.co.uk, I gave this a Four Stars rating. This means it is Good and Well Worth Reading.
Here is my book review.
The rich have the money so why aren’t you selling to them?
I’m often disappointed by the books written by Dan Kennedy. I have huge respect for his entrepreneurial and marketing skills but his books have a tendency to promise more than they deliver.
This one is different.
You may not agree with everything Dan Kennedy writes… and you may not like the world it presents but it’s time to face up to some bitter truths. [continue reading…]
by Paul Simister
on October 20, 2007
I had a look at my much thumbed copy of Dan Kennedy’s “The Ultimate Sales Letter” last night (the link takes you to my book review) and he says that to be effective, you need to start thinking like your prospective clients.
Kennedy identified 10 questions that you should ask yourself about your prospective customers before you start writing your sales letter or any other form of copy: [continue reading…]
