The more I learn about marketing and copywriting and in particular the psychology of persuasion, the more I worry about the ideas being used to manipulate customers into buying things they don’t want and need.
I was very interested when I read this email from Daniel Levis and asked for permission to re-publish it.
Daniel Levis is the author of Effortless Influence and one of the copywriters I pay most attention to. He also seems like a nice guy.
But can you square being nice and wanting to help people with being a master at persuading people to pull out their credit cards and hand over cash?
Over to Daniel.