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David Garfinkel

Outrageous Copywriting,

David Garfinkel is one of my business heroes, and in this 33-minute video, he discusses outrageous copywriting with Josh Rosenberg.

Josh is a new name to me, but he’s generated over $100 million for businesses in almost 60 industries since he took up copywriting in 2008.

in 4 – Lead Generation, Copywriting

When Copywriters Get Stuck, How Can They Get Unstuck?

David Garfinkel is one of my business heroes, and in this 24-minute video, he talks about getting past the copywriter’s brick wall. In my terms, this is “being stuck”. You reach a plateau, and you don’t seem to be able to push forward to achieve the higher levels of success you want.

David uses the example of Tom Bady, a few days after he won the 2021 Superbowl. While this is targeted at copywriters, I recommend it to anyone who is feeling stuck in a plateau.

in 2 – Your Inner Game, Copywriting

How Bill Benton Made A Fortune In A Recession

David Garfinkel is one of my business heroes, and in this 29-minute video, he looks at how Bill Benton made a fortune in the Great Depression by using effective copywriting and marketing strategies and techniques.

in Copywriting, The Next Economic Crash

Personal Branding Explained

David Garfinkel is one of my business heroes, and in this 32-minute video, David interviews Rocky Buckley, a personal branding expert.

in 3 – Your Strategic Positioning, Copywriting

David Garfinkel is one of my business heroes, and in this 28-minute video, he discusses what he learned from reading “How I Learned The Secrets of Success in Advertising,” by G. Lynn Sumner.

This is part of his “Old Masters” series. Sumner was an advertiser back in the 1940s and ’50s and this book was first published in 1952.

Sumner says, “It is taking known facts, known elements, known functions and arranging them in new patterns.” While imagination is what you use to make your creativity add value to your copy.

in 2 – Your Inner Game, Better Thinking, Copywriting

Copywriting and the Law

David Garfinkel is one of my business heroes, and in this 25-minute video, he talks to Amy Nesheim, a lawyer who specialises in helping copywriters and other creative professionals.

I need to clarify that this is US focused, but it’s very helpful if you sell into the United States. Even if you don’t, it will give you pointers about what you need to consider.

However, I need to make it clear that if you have any doubts or concerns, talk to a lawyer who advises in your jurisdiction.

in Copywriting

Growth and Copywriting

David Garfinkel is one of my business heroes, and in this 28-minute video, David talks to Dickie Bush, who sells an online writing program called Ship30for 30. This gets people to write something every day for 30 days.

in Copywriting

Often Overlooked In Copywriting

David Garfinkel is one of my business heroes, and in this 30-minute video, he talks to Roy Furr, another copywriter who I see very much as a rising star and feature on my blog.

It’s great to have them both together.

 

in 4 – Lead Generation, 5 – Lead Conversion, Copywriting

David Garfinkel Copywriters Podcast

I’m not sure how I found it but I’ve been listening to the

Copywriters Podcast with David Garfinkel

a great deal recently.

I recommend it very highly and if you’re interested in copywriting, I think it’s well worth your time.

Of course there are a lot of copywriting podcasts produced at the moment and many of them are packed with information. It’s hard to know where to go. [continue reading…]

in Small Business Training Programs

Breakthrough Copywriting by David Garfinkel – 5 Stars

The full title of this book by David Garfinkel is

Breakthrough Copywriting: How To Generate Quick Cash With The Written Word

In my review posted on Amazon.co.uk, I gave it Five Stars. This means it is Excellent and Very Highly Recommended.

Here is my book review.

Important new structures for copywriting

I started listening to the author’s excellent weekly copywriting podcast because I thought I’d enjoyed his book. Then he started referring to ideas I was unfamiliar with and I discovered I’d bought the book several years ago but not actually read it.

I’ve quickly put this mistake right and I wish I hadn’t allowed myself to get distracted. [continue reading…]

in Best Business Books, Copywriting