David Garfinkel is one of my business heroes, and in this 24-minute video, he talks about getting past the copywriter’s brick wall. In my terms, this is “being stuck”. You reach a plateau, and you don’t seem to be able to push forward to achieve the higher levels of success you want.
David uses the example of Tom Bady, a few days after he won the 2021 Superbowl. While this is targeted at copywriters, I recommend it to anyone who is feeling stuck in a plateau.
David Garfinkel is one of my business heroes, and in this 29-minute video, he looks at how Bill Benton made a fortune in the Great Depression by using effective copywriting and marketing strategies and techniques.
David Garfinkel is one of my business heroes, and in this 28-minute video, David talks to Dickie Bush, who sells an online writing program called Ship30for 30. This gets people to write something every day for 30 days.
Breakthrough Copywriting: How To Generate Quick Cash With The Written Word
In my review posted on Amazon.co.uk, I gave it Five Stars. This means it is Excellent and Very Highly Recommended.
Here is my book review.
Important new structures for copywriting
I started listening to the author’s excellent weekly copywriting podcast because I thought I’d enjoyed his book. Then he started referring to ideas I was unfamiliar with and I discovered I’d bought the book several years ago but not actually read it.
I’ve quickly put this mistake right and I wish I hadn’t allowed myself to get distracted. [continue reading…]
I was a consultant, small business coach and advisor based in Birmingham, with over 35 years business experience, including more than 20 years as self employed.
My main business qualifications are:
– Chartered Accountant
– Certified Guerilla Marketing Coach
My main interests are in helping business owners who are stuck get unstuck by thinking more clearly about their issues and possible solutions.
I no longer provide professional business coaching but I will be sharing more ideas on my blog and will continue my popular business book reviews.
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