Direct Marketing Books

The full title of this book is

“Money-Making Secrets of Marketing Genius Jay Abraham and Other Marketing Wizards A No-Nonsense Guide to Great Wealth and Personal Fortune“

although it is much better known as the Mr X Book.

In my review at Amazon.co.uk, I gave the book a FIVE STARS rating. This means that I consider it to be excellent.

Here is my book review.

A legendary book about marketing. It’s old but much of it is still extremely relevant.

Generally this book is better known as the Mr X book.

The origins are controversial. The story told is that one of Abraham’s best clients and most diligent students spotted an opportunity of sharing the Abraham money-making secrets with small businesses who couldn’t afford the $5,000 to $25,000 courses. He poured over his extensive course notes and eventually produced the book, started to offer it to the public and inevitably there was a big dispute with Abraham who recovered his intellectual property. [continue reading…]

In my review of this classic advertising book

Ogilvy on Advertising

by the legendary David Ogilvy, posted on Amazon.co.uk I rated the book at the Four Stars level. This means I consider it to be in the range of good to very good.

Here is my book review.

Fascinating look at advertising history which still offers practitioners plenty of lessons

This book tells the history of advertising from the perspective of one of the recognised greats. This was powerful information back in the 1960s and ‘ 70s.

But that’s also the problem with the book. The world has moved on. The way marketing messages reach consumers and business customers has changed. Fortunately, the underlying motivations that drive purchases hasn’t, so there’s still plenty to gain from reading this book. [continue reading…]

The full title of this book by Charlie Hutton is ”

The Business Owners Guide To Making Out Like A Bandit: How To Get Even The Most Greedy… Penny Pinching… Money Hoarding Customers Spending Money Like They Used To!“.

In my review at Amazon.co.uk, I gave this book a rating of FIVE STARS. This means I consider it to be excellent.

Here is my book review.

Excellent summary of Jay Abraham style profit improvement techniques

I encourage all small business owners and entrepreneurs to read Jay Abraham ‘s book Getting Everything You Can Out of All You’ve Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition. and this makes a lovely, practical follow-up. In a review of another of the author’s books, I felt he was channelling Dan Kennedy.

This will teach you the importance of back-end marketing. That’s selling more to existing customers through upsells and cross-sells as well as reaching out to new customers through different means. [continue reading…]

The full title of this book by Drayton Bird is

“51 Helpful Marketing Ideas: Simple, tested, yet often neglected ideas guaranteed to improve results“.

In my review on Amazon.co.uk, I gave the book a rating of Four Stars. This means I consider it to be good to very good.

Here is my book review.

Interesting book badly let down by Kindle formatting

Drayton Bird is the British copywriter who can stand shoulder to shoulder with the American greats but his ideas are more in tune with our sensibilities.

In this book he shares helpful ideas. You may have heard most of them before but do you regularly put them into practice? [continue reading…]

In my review of

Commonsense Direct and Digital Marketing by Drayton Bird

on Amazon.co.uk, I gave it a rating of Four Stars. This means I consider it to be in the range of good to very good.

Here is my book review.

British direct response marketing

This book is written for business owners, marketing professionals and students of marketing. For a text book, it’s great and I wish my MBA had included a direct marketing module.

As a book for business owners, it’s a bit daunting. It’s bigger and heavier than normal and looking at it feels more like work than reading the lighter style marketing management books. [continue reading…]

The full title of this book by Joan Mullally and Evelyn Trimborn is

“Postcard Marketing Success: How to Use Postcard Marketing To Promote Your Business“.

In my review at Amazon.co.uk, I gave it a rating of Four Stars. This means I consider it to be in the range of good to very good.

Here is my book review.

Plenty of good practical advice about postcards

Direct mail is an important way to target potential customers and postcards can be very helpful as part of a sequence of contacts.

This book is packed with good practical advice to help you succeed. [continue reading…]

The full title of the book by Pat McCord is

Postcard Marketing Update: What You Need to Know Now

In my review posted at Amazon.co.uk, I gave it 3 Stars.

Here is my review.

Practical advice on using postcard in your marketing

A useful book that can help you to use postcards in your marketing.

It would have been much better if it had included examples since you need immediate impact with this technique of direct mail. Postcards get a glance but the photo or headline on either side must be strong enough to demand more attention and get the card read. Otherwise, it’s all too easy to dismiss it as “junk mail”.

What’s in the book is fine but I feel you need to know more if you’re going to use postcards as part of your marketing campaigns.

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The full title of this book by Dan Kennedy is

“The Ultimate Sales Letter: Boost your sales with powerful sales letters, based on Madison Avenue techniques“.

In my review posted at Amazon.co.uk, I gave the book a Five Stars rating. This means I think it is Excellent.

Here is my book review.

My copy shows plenty of signs of use and that’s probably the strongest recommendation I can give.

When I look at my copy of this book, it shows all the signs of use – the spine cracked, various sections underlined in different colours, others asterisked and there are comments in the margin.

This is a book I go back to when I am preparing to write a sales letter because it is a) very good and b) very well organised. [continue reading…]

In my review of

Scientific Advertising by Claude Hopkins

posted on Amazon.co.uk, I rate this classic book at the Four Stars level. This means I consider it to be Good and Well Worth Reading.

Here is my book review.

A direct marketing classic but heavy going in places. More for professionals than business owners.

Can a book first published eighty years ago teach you anything about advertising in the Internet age? It can if the book is “Scientific Advertising” by Claude Hopkins.

Claude Hopkins was a pioneer in advertising and copywriting but his impact today is probably seen most through his influence on the modern direct response marketing experts like Jay Abraham.. I have heard him say that he must have read this book over sixty times and that he gets something new from the book every time that he reads it. [continue reading…]