Magnetic Marketing: How To Attract A Flood Of New Customers That Pay, Stay, and Refer
In my review posted on Amazon.co.uk, I gave the book a Five Stars rating. This means it is Excellent and Very Highly Recommended.
Here is my book review.
Another tasty morsel from a master of direct marketing
Magnetic Marketing is the name of the author’s most famous premium priced course and it’s the one that has helped make his excellent reputation.
Kennedy didn’t invent direct response marketing – its origins go back at least as far as the late 19th century – but he’s done a great job of bringing it to the attention of business owners and entrepreneurs along with others including Jay Abraham. I’ve always felt Kennedy was stronger on the initial aspect of attracting new customers while Abraham was better at expanding the backend, that is the ongoing business with the customers. Books by both deserve a place on the bookshelf of a well read business owner. [continue reading…]
The review is special because it’s done by Marcella Allison and special guest David Deutsch. It’s one of a series of book review videos from AWAI focused on highly acclaimed copywriting books.
I should warn you, it goes into the ideas into the book quite deeply and it’s 75 minutes long so get yourself a drink and press play…
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Paul Simister is a business coach who helps business owners who are stuck or struggling with disappointing marketing, to get unstuck. You can then start attracting, converting and keeping more customers.
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A small business coach and advisor based in Birmingham, with over 35 years business experience, including more than 20 years as a self employed consultant/coach.
My main business qualifications are:
– Chartered Accountant
– Certified Guerilla Marketing Coach
Main interests are in marketing, business strategy / planning and performance measurement and how these can be combined to get businesses and business owners unstuck.
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