by Paul Simister
on January 29, 2019
Introducing Ask Drayton from Drayton Bird
Drayton Bird is a legend in copywriting circles as he sold his own agency to David Ogilvy and worked with Ogilvy for many years. At Ogilvy and Mather, he was vice chairman and worldwide creative director of the agency which is now called OgilvyOne, according to his entry at Wikipedia.
Ogilvy is on record saying “Drayton Bird knows more about direct marketing than anyone in the world.”
Another important point is he’s British.
Why?
Because the British are generally quite reserved and can find the American direct response copywriters as brash. That’s not to say the techniques don’t work in the UK, just that there is more resistance but once hooked… [continue reading…]
by Paul Simister
on June 30, 2018
The full title of this book by Drayton Bird is
How to Write Sales Letters that Sell: Learn the Secrets of Successful Direct Mail
In my review posted on Amazon.co.uk, I gave it Five Stars. This means it is Excellent and Very Highly Recommended.
Here is my review.
An excellent book for people interested in copywriting
When I first became self employed, I decided I wanted to split my time between small businesses and bigger businesses who had challenging projects. My problem was how to reach the key executives in these bigger companies. LinkedIn didn’t exist back then and my answer was direct mail. [continue reading…]
by Paul Simister
on December 6, 2016
The full title of this book by Drayton Bird is
“51 Helpful Marketing Ideas: Simple, tested, yet often neglected ideas guaranteed to improve results“.
In my review on Amazon.co.uk, I gave the book a rating of Four Stars. This means I consider it to be good to very good.
Here is my book review.
Interesting book badly let down by Kindle formatting
Drayton Bird is the British copywriter who can stand shoulder to shoulder with the American greats but his ideas are more in tune with our sensibilities.
In this book he shares helpful ideas. You may have heard most of them before but do you regularly put them into practice? [continue reading…]
by Paul Simister
on December 6, 2016
In my review of
Commonsense Direct and Digital Marketing by Drayton Bird
on Amazon.co.uk, I gave it a rating of Four Stars. This means I consider it to be in the range of good to very good.
Here is my book review.
British direct response marketing
This book is written for business owners, marketing professionals and students of marketing. For a text book, it’s great and I wish my MBA had included a direct marketing module.
As a book for business owners, it’s a bit daunting. It’s bigger and heavier than normal and looking at it feels more like work than reading the lighter style marketing management books. [continue reading…]
