Books I’ve Reviewed And Rated As Worthy Of FIVE Stars

The full title of this book by Doug Hall is

Jump Start Your Marketing Brain: Scientific Advice and Practical Ideas

In my review on Amazon.co.uk, I gave the book Five Stars. This means it is Excellent and is Very Highly Recommended.

Here is my book review.

Can this book rescue marketing and marketers?

I thought the author’s book Jump Start Your Business Brain was excellent when I read it and it was a no-brainer to move on to this book

Its purpose is to rescue marketing. The book starts with the assertion that between 75 per cent and 95 per cent of marketing initiatives fail. This is based on research and interviews with CEOs. [continue reading…]

The full title of this classic book by Victor Schwab is

“How To Write A Good Advertisement: A Short Course In Copywriting“.

In my review at Amazon.co.uk, I rated it at the FIVE STARS level, which means I consider it to be excellent.

Here is what I wrote.

A classic copywriting guide

I’m not sure what else I can say to persuade you to buy this book when there is already a five star review from British copywriting legend, Drayton Bird, on here.

It seems to me that there are three types of copywriting books available. [continue reading…]

The full title of this book by Tom Shapiro is

“Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth”.

In my review at Amazon.co.uk, I gave it a FIVE star rating, meaning that I rate it as excellent.

Here is what I posted.

An excellent and thoughtful book to get your business back on track

The book encourages you to rethink seven different areas:

1-your audience
2-how they think
3-your goals
4-your marketing mix
5-your metrics
6-your revenue model
7-your future

The aim is to get your business growing again. Too often, companies get stuck and the owner-managers don’t know what to do other than more of the same, copying competitors or jumping on the latest fad. [continue reading…]

The full title of this book by Susan Weinschenk is

“How to Get People to Do Stuff: Master the art and science of persuasion and motivation.”

In my review at Amazon.co.uk, I gave it a FIVE star review rating, meaning that I consider this book to be excellent.

Here is what I posted.

Well put together

The book is based around seven drives or factors that determine behaviour and, if you know how to, you can use these factors to change the behaviour of others. [continue reading…]

The full title of this book by Scott Hallman is

“The 7 Success Drivers to HyperGrowth: How America’s Fastest Growing Entrepreneurial Companies Achieve Greatness“.

In my review at Amazon.co.uk, I rated the book at the FIVE Stars level, this means that I consider it excellent.

Here is what I posted.

Packed with important lessons

Many years ago, I bought an excellent audio training product by the author that provided detailed implementation advice for Jay Abraham style marketing and profit building strategies. Since then he’s been one of my favourite experts and I’ve been looking forward to the time when he publishes his first book. [continue reading…]

The full title of this book by W Chan Kim and Renee Mauborgne is

“Blue Ocean Shift: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth“.

In my review at Amazon.co.uk, I rated the book at the FIVE Stars level, which means that I consider it to be excellent.

Here is what I posted.

A detailed how to guide for developing blue ocean strategies

I’ve been very impressed with the authors’ blue ocean thinking, ever since I read the early articles in the Harvard Business Review. I gave the Blue Ocean Strategy book a five star review.

When the revised Blue Ocean Strategy book was published several years ago, I appreciated the extended text and give it five stars again but I was a little disappointed as well. [continue reading…]

The full title of this book by H William Dettmer is

“The Logical Thinking Process: A Systems Approach to Complex Problem Solving“.

In my review at Amazon.co.uk, I rate the book at the FIVE Stars level, this means that I consider it to be excellent.

Here is what I posted.

A clear explanation of TOC Thinking Processes

On the one hand, the Theory of Constraints Thinking Processes can be powerful tools for investigating the current situation and identifying vital ways to improve the system in ways to meet the goal. On the other hand, they can be daunting to prepare and/or to understand because of the acronyms, unusual terminology and complexity of both the diagrams and their underlying rules. [continue reading…]

There isn’t an extended title with this book, it’s just

“The Choice“

written by Eli Goldratt and his daughter.

In my review at Amazon.co.uk, I rated this as a FIVE stars book, which means I think it is excellent.

Here is what I posted.

The most important Goldratt book? A look at the importance of inherent simplicity

I was reading the transcript of an interview with Eli Goldratt, the main author behind the Theory of Constraints and he described this as his most important book.

More important that The Goal?Before I read The Choice, I was sceptical but now I have read it, I can understand why Goldratt said it. [continue reading…]

The full title of this book by Andrew Miller is

“Hope Won’t Pay the Wages: How to deal with the personal impact of a struggling business“.

In my review at Amazon.co.uk, I gave it the full FIVE Stars, meaning I consider the book to be excellent.

Here it is.

A great help for struggling business owners

There are plenty of books about how a business in trouble can be turned around but this is the first book I’ve seen that focuses on the business owner. [continue reading…]