The full title of this book by Gary Keller is
The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results
In my review posted on Amazon.co.uk, I gave the book Three Stars. This means it is Worthwhile.
Ask yourself why The One Thing is a long book.
This book caused me to have mixed feelings.
The idea that you should focus on the area where you can have the biggest impact on performance makes a great deal of sense. It’s the logic for the weakest link of the chain and the main idea behind the Theory of Constraints. [continue reading…]
The full title of this book by Dr Philip Kim is
“Chase One Rabbit: 10 Habits that Move You from Failure to Success“.
In my review at Amazon.co.uk, I rated the book at the Four Stars level, this means that I consider it to be good to very good.
This is what I posted.
A fine first book for someone interested in “self help”
I was drawn to this book because, in my coaching when I talk about focus, I quote a Confucius saying “the man who chases two rabbits, catches neither.” [continue reading…]
The full title of this book by David Parrish is
“Chase One Rabbit: Strategic Marketing for Business Success: 63 Tips, Techniques and Tales for Creative Entrepreneurs”.
In my review at Amazon.co.uk, I rated the book at the FOUR stars level, this means it’s in the good to very good category.
Here is what I wrote.
A good introduction to strategic marketing that deserves to be read by many small business owners
Although this book is targeted towards entrepreneurs in the creative industries, I believe it deserves a much wider audience of small business owners. The general messages in the book apply to all sectors and whilst the examples and stories used are from creative businesses, they are easily understood.
The main purpose of the book is to introduce the ideas of strategic marketing as opposed to operational marketing. You’re probably familiar with operational marketing because it tells you how to use marketing media – how to have a good website, how to get ranked in search engines, how to use display advertisements in newspapers and magazines, how to create a direct mail letter or how to use social media. It’s probably how you think about marketing. [continue reading…]