by Paul Simister
on June 27, 2018
The full title of this book by Fraser Hay is
180+ Marketing Tips for the self-employed : The 3 Minute Marketing Brainstorm
In my review posted on Amazon.co.uk, I gave it 3 Stars.
Here is my review.
Long list of things you could do in your marketing
I read this straight after reading the author’s 3 Minute Marketing Audit so the first point is that much of that book is repeated in this book including the marketing audit questions.
What we then have is a list of 200 marketing tactics you could be using. You may have seen a similar list in Guerrilla Marketing books by Jay Conrad Levinson. No detail about any of them at all. [continue reading…]
by Paul Simister
on June 27, 2018
In my review of the book
The 3 Minute Marketing Audit by Fraser Hay
posted on Amazon.co.uk, I gave it 3 Stars.
Here is my review.
A nice idea, not so sure of how it’s implemented.
As soon as I started reading this book, I was struck by one thing. There are very long sentences. The longest I found in the first couple of pages was over 70 words long. The author promises this is one if the shortest books but effective editing would make it shorter and cut out the fluff. [continue reading…]
by Paul Simister
on May 13, 2015
The full title of this book by Fraser Hay is
Self-Employed? Why Your Marketing Isn’t Working (and What You Can Do About It)
In my review posted on Amazon.co.uk, I gave it Three Stars.
Here is my review.
Not as good or as structured as I had hoped
I knew of Fraser from years ago and thought that he talked a lot of sense.
I decided it would be interesting to see how he’d updated his ideas but unfortunately I thought the book was disappointing. Perhaps I expected too much. [continue reading…]
