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Gary Halbert

The full title of this book by Craig Simpson with Brian Kurtz is

The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand

In my review of the book posted on Amazon.co.uk, I gave the book a rating of Five Stars. This means it is Excellent and Very Highly Recommended.

Here is my book review.

I wish I hadn’t ignored this excellent book for so long after buying

I’m ashamed to say I bought this book in November 2016 and hadn’t even opened my Kindle copy until January 2019. Why? Well I tend to go on buying binges and there’s the constant risk I start my next buying binge before I’ve worked my way through my last purchases.

The problem was I don’t like the main title – The Advertising Solution – or the subtitle if I’m getting picky because it mentions brands. After I’d bought it, I’d forgotten it was based on the work of six direct response marketing legends. Nor did my unfamiliarity with the main author – Craig Simpson – help me. It became a book to read some time, not next [continue reading…]

in 4 – Lead Generation, Best Business Books, Copywriting

The Boron Letters By Gary Halbert

In my review of this book

The Boron Letters By Gary Halbert

posted on Amazon.co.uk, I gave it four stars. This means I think it is good and worth reading.

Here is my book review.

“Babblings” of a great copywriter from prison

I first read these letters written by the author to his son from prison on the Gary Halbert Letters website and bought the book to add to my copywriting and marketing library.

These letters date back to 1984 so don’t expect tips about the Internet, email and social media. Instead expect advice that goes deeper than modern media. Their purpose was to teach his youngest son about marketing and life. [continue reading…]

in Best Business Books

The Halbert Copywriting Method Part III by Bond Halbert

The full title of this book by Bond Halbert is

The Halbert Copywriting Method Part III: The Simple, Fast, & Easy Editing Formula That Forces Buyers To Read Every Word Of Your Ads“.

In my review on Amazon.co.uk, I gave the book a four star rating. This means I think it is good.

Here is my book review.

Interesting book from the son of possibly the greatest copywriter ever

Bond Halbert is the son of Gary Halbert, possibly the greatest copywriter to have ever put words to paper. Not only did he start learning from his father as a child, he is a successful copywriter in his own career.

The author says that time on a copywriting assignment should be split 1/3 research, 1/3 drafting the hook, headline, bullets, offer and everything else in the copy and 1/3 editing. [continue reading…]

in Best Business Books