“Gun To Your Head” copywriting and marketing is a phrase that I first heard from the late, great Gary Halbert and the idea has also been promoted by John Carlton.
The concept is simple.
What would you do in your marketing if your life depended on making that particular advertisement, letter or website page sell [continue reading…]
The full title of this book by Craig Simpson with Brian Kurtz is
In my review of the book posted on Amazon.co.uk, I gave the book a rating of Five Stars. This means it is Excellent and Very Highly Recommended.
Here is my book review.
I’m ashamed to say I bought this book in November 2016 and hadn’t even opened my Kindle copy until January 2019. Why? Well I tend to go on buying binges and there’s the constant risk I start my next buying binge before I’ve worked my way through my last purchases.
The problem was I don’t like the main title – The Advertising Solution – or the subtitle if I’m getting picky because it mentions brands. After I’d bought it, I’d forgotten it was based on the work of six direct response marketing legends. Nor did my unfamiliarity with the main author – Craig Simpson – help me. It became a book to read some time, not next [continue reading…]
In my review of this book
posted on Amazon.co.uk, I gave it four stars. This means I think it is good and worth reading.
Here is my book review.
I first read these letters written by the author to his son from prison on the Gary Halbert Letters website and bought the book to add to my copywriting and marketing library.
These letters date back to 1984 so don’t expect tips about the Internet, email and social media. Instead expect advice that goes deeper than modern media. Their purpose was to teach his youngest son about marketing and life. [continue reading…]
The full title of this book by Bond Halbert is
In my review on Amazon.co.uk, I gave the book a four star rating. This means I think it is good.
Here is my book review.
Bond Halbert is the son of Gary Halbert, possibly the greatest copywriter to have ever put words to paper. Not only did he start learning from his father as a child, he is a successful copywriter in his own career.
The author says that time on a copywriting assignment should be split 1/3 research, 1/3 drafting the hook, headline, bullets, offer and everything else in the copy and 1/3 editing. [continue reading…]
I was a consultant, small business coach and advisor based in Birmingham, with over 35 years business experience, including more than 20 years as self employed.
My main business qualifications are:
– Chartered Accountant
– MBA
– Certified Guerilla Marketing Coach
My main interests are in helping business owners who are stuck get unstuck by thinking more clearly about their issues and possible solutions.
I no longer provide professional business coaching but I will be sharing more ideas on my blog and will continue my popular business book reviews.
I can be contacted by email at Paul@BusinessDevelopmentAdvice.com
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