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Google Adwords and Other PPC Advertising

The full title of this book by Mickhael Keidge is

50 Secrets to Write Google Ads Titles that Sell

In my review posted on Amazon.co.uk, I gave the book a 2 Stars rating. This means it is Disappointing.

Here is my book review.

Disappointing, an opportunity missed

I like the idea of a specialist book to help you write Google Ads. They are much expanded from the old days when the too line was 25 characters and the only two other lines each had 35 characters.

Sadly this isn’t it.

The book launches straight into the tips. No explanation of the author and why you should listen to him. No explanation of what the author means by the title in the Google ads

Then we get to the secrets themselves and these are grounded in good marketing practice.

My issue is there aren’t any examples to clarify what the author means. This makes it hard to understand what is meant by the short comment about each secret.

I borrowed it in my Kindle unlimited subscription. I’m glad I didn’t buy it.

I’m left thinking that, if the author is an expert in writing Google Ads, that this is an opportunity missed.

There are many thousand of business books, you can see the full list of my reviews at Business Books Reviews by Paul Simister (Please click). I've also narrowed these down to a list of the 12 Best Business Books For Business Owners & Entrepreneurs (Please click).

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in 4 – Lead Generation

Google AdWords Expanded Text Ads by Martin Bruno

This book, Google AdWords Expanded Text Ads by Martin Bruno has been deleted from Amazon.co.uk and I have lost my book review.

I gave it Three Stars.

in Other Business Books

How to Get Selling on AdWords Fast! by Claire Jarrett

In my review of

How to Get Selling on AdWords Fast! by Claire Jarrett

posted on Amazon.co.uk, I gave the book a rating of Four Stars. This means I consider it to be good.

Here is my book review.

A very nice guide to AdWords but it was published in 2012

This is a classy book about Google AdWords which does a great job of explaining how pay per click advertising works and how you can bend the system to work in your favour. [continue reading…]

in Best Business Books

Google AdWords by Ray L. Perry and Phil Singleton

The full title of this book by Ray L. Perry and Phil Singleton is

Google AdWords: Proven Strategies & Tips for Better Pay Per Click Advertising“.

In my review on Amazon.co.uk, I gave this book a rating of Four Stars. This means I consider it to be good.

Her is my book review.

Good 2016 guide to AdWords but already out of date

This book is written by two Duct Tape Marketing consultants (Duct Tape Marketing is an excellent book or small business owners ).

Although it was published in 2016, Google have made significant changes in the way the ads are shown (no right hand column ) and they have made the ads themselves significantly larger which puts more emphasis on copywriting. [continue reading…]

in Best Business Books

Getting the Most Out of Pay-Per-Click Ads by Ryan Stable

The full title of the book by Ryan Stable is

Getting the Most Out of Pay-Per-Click Ads for Small Business Owners in 2016 and Beyond

In my review posted on Amazon.co.uk, I gave it 3 Stars.

Here is my review.

Ambitious review of various PPC methods

This is a more substantial book than many of the low cost or Kindle Unlimited books available.

Its broad scope is its downfall because it is hard to do justice to the many different networks. More details are given to Google Adwords, Facebook and Twitter than some of the others. [continue reading…]

in Other Business Books

Understand Google Adwords Today by Anthony Lambardi

The full title of this book by Anthony Lambardi is

Understand Google Adwords Today: The Ultimate Guide to Mastering Google Adwords Pay Per Click Advertising in Less Than 24 Hours!

In my review posted on Amazon.co.uk, I gave it Two Stars.

Here is my review.

A short intro to AdWords but you need much more

I’ve no idea how the author has the nerve to claim this short book is the “ultimate guide”. It’s very far from it and only sets up the book for a harsh assessment. [continue reading…]

in Other Business Books

PPC Made Simple by Michael Fleischner

The full title of this book by Michael Fleischner is

PPC Made Simple: Strategies For Dominating Google AdWords

In my review posted on Amazon.co.uk, I gave it Three Stars. This means Worthwhile.

Here is my review.

In its day, this would have been an excellent source of advice but it urgently needs an update

Many of the low cost or free to read with a Kindle Unlimited subscription are skimpy and miss of much but this used to be the real deal. Not perfect but very good.

The problem is that it was written in 2010 and 2011 according to the copyright at the beginning of the book. PPC through Google Adwords has changed significantly since then and the social media networks have also become major drivers of traffic. [continue reading…]

in Other Business Books

AdWords Secrets Revealed by Chris Douthit

The full title of this book by Chris Douthit is

AdWords Secrets Revealed: The Complete Guide To Google AdWords Pay Per Click and PPC Marketing

In ,my review posted on Amazon.co.uk, I gave it Three Stars. This means Worthwhile.

Here is my review.

Good content but hard going

The book outlines a six step process for using Adwords and it’s written by someone who says he is the first specialist author to be copyrighted on the subject. [continue reading…]

in Other Business Books

Google AdWords by Kevin Wright

The full title of this book by Kevin Wright is

Google AdWords – The Ultimate Beginner’s Guide To Succeeding With Adwords

In my review posted on Amazon.co.uk, I gave it 2 Stars.

Here is my review.

Disappointing.

I’m biased against any book that claims to be the “ultimate” and I see that there are several Adwords/Pay per Click books that do exactly that. How can any book be described as the best let alone the best there will ever be by the author? [continue reading…]

in Other Business Books

Adwords Cheat Sheets by Carl Lewis

The full title of this book by Carl Lewis is

Adwords Cheat Sheets: 18 Top Tips to Improve Your Adwords Advertising

In my review posted on Amazon.co.uk, I gave it Three Stars.

Here is my review.

More of a promotional tool than an informative book – useful if you outsource

This is a short book for anyone who has started a Google Adwords campaign but isn’t getting much success. Bitter experience of my own experience and that of clients (before they talk to me) shows that it can be an expensive way of promoting a business if some of the basics are overlooked. [continue reading…]

in Other Business Books