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Growth Share Matrix

The Star Principle by Richard Koch

The full title of this book by Richard Koch is

The Star Principle: How it can make you rich“.

In my review on Amazon.co.uk, I gave the book Four Stars. This means it is Good and Well Worth Reading.

Here is my book review.

Putting strategy into owning, investing or working in a business

In 1970, the Boston Consulting Group publicised a two-by-two matrix that became very famous in the business world and is known as the Growth-Share matrix.

Based on ratings on high and low across two dimensions, market growth rate and market share of a particular firm, it creates four categorisations:

1) High-high = Star
2) High share – low growth = Cash Cow
3) Low share – high growth = Question mark or problem child
4) Low – low = Dog

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in Best Business Books