Guerrilla Marketing

Marketing Planning can be broken down into two stages:

• What you want to achieve and how you intend to make it happen.
• What marketing activities will you do when.

The first stage is covered very well in a short, powerful marketing plan.

>>> The Guerrilla Marketing Plan – 7 Sentences To Marketing Clarity

The second stage is when you get specific about what you will do in your Marketing Calendar.

What Is A Marketing Calendar? [continue reading…]

The Seven Step Guerrilla Marketing Plan is a fundamental concept that makes your marketing intentional.

You decide what you want to achieve and how you will achieve it.

If you’re struggling to get to grips with your marketing ideas and concepts and finding it difficult to attract and convert customers, this seven steps or seven sentences marketing plan will make a big difference if you use it properly.

First I’ll look at why you need a marketing plan before going into this version in detail including an example of how it can be applied to a business that you probably buy from. This will let you see the logic of the marketing plan from the perspective of a customer.

Why You Need A Marketing Plan

You need a marketing plan to help you to clarify your thinking and coordinate your actions in the most important function of your business – how you attract, convert and satisfy your customers so successfully that they come back for more. [continue reading…]

Guerrilla Marketing by Jay Conrad Levinson

Book Review Rating – 5 Stars

The full title of this book is “Guerrilla Marketing: Easy and Inexpensive Strategies For Making Big Profits From Your Small Business, 4th Edition” by Jay Conrad Levinson.

There is a very large variety of Guerrilla Marketing books available from Amazon but this is the updated version of the first.

The Background To Guerrilla Marketing

It started in 1983 when Jay Conrad Levinson was lecturing at the University of California in Berkeley and he was asked to recommend a good small business marketing book to his students.

He searched various libraries but he couldn’t find anything suitable.

All the marketing books were written on the basis that there was a large marketing budget to spend on advertising and other promotional methods each month to build a brand and to increase brand awareness. While this was his own background, he knew the vast majority of business owners couldn’t do this type of marketing. [continue reading…]

Yesterday I listened to one of the archive recordings available through the Guerrilla Marketing Association. Roger Parker interviewed Greg Cesar, webmaster to the gurus (he has designed sites for Rich Schefren, Stephen Pierce and Roger Parker) about the common web marketing mistakes.

It was a fascinating call and I have blogged about the topic of website exit strategies on my Business Coaching Blog.

10 Most Common Web Marketing Mistakes

Let’s go back to basics.

What do you want from your website?

How do you know if you have a website that works?

Two fundamental questions that Greg recommends that you ask yourself before starting any website.

“I Want My Website To Make Money”

Websites are not free so it is reasonable to assume that most business websites are created to help make money, either by selling directly from an ecommerce site, prompting a telephone call or by starting a permission marketing relationship by signing up to a newsletter.

But how does that process work?

Until you are clear in your own mind how your website is going to make money, you can’t make effective decisions about your website design and copy. This idea of focusing on exactly what you want is a fundamental component of the 7 Step Guerrilla Marketing plan.

The essential core of any website is that it has to provide value to the customer.

If it is an information site, it must give valuable information.

If it is an ecommerce site, it must be easy to use.

If it is a focused sales page, the copy must be written to sell by explaining the benefits of the product, what it is and does and provide testimonials from other people who has successfully used it.

“How Much Marketing Experience Does Your Website Designer Have?”

There is a big difference between attractive looking websites that look pretty and effective websites that make money.

Too many website designers focus on appearance because they come from a technical or design perspective rather than from a business/marketing focused view of “how do we make more profit from this website”.

Conclusion

I have only scratched the surface of the topics covered in the Guerrilla Marketing Association call with Greg Cesar and it is a call that I will listen to again. It was that good.

Get To Know Me

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Beware of imitators – it is Guerrilla Marketing and not Guerilla Marketing – and certainly not Gorilla Marketing.

Typos and mis-spellings when searching on the Internet

The issues of typos and mis-spellings when people use Google and other search engines has been highlighted to me twice this week.

The first was in a promotional email offering to help me find common mis-spellings of my key words.

The second was a comment from my coach, Mitch Meyerson.”

This problem could present a great opportunity for your Internet marketing as it gives you a chance to leverage the strength of your website in less contested areas although Google is getting better at dealing with it as time passes. [continue reading…]

This blog explains about Guerrilla Marketing Memes.

I have been re-branding my business in recent months and I’m just starting to go public on my new logo, designed by John Pears of 360 Digital in Birmingham, UK.

This is intended to build on the Guerrilla Marketing idea of using memes instead of pretty logos. [continue reading…]