Internet Marketing Book Reviews
Have you found yourself paying a lot of money for Internet marketing courses that You’ve never finished working through?
I have and many other business owners and managers have. the marketing is very persuasive and, if the Product Launch Formula approach is used, you have a very short time to make your mind up. It’s hard to resist.
I have pulled out the very best in the 5 Star Internet Marketing Books category, the 4 & 5 star books are in the best Internet marketing books section and you can also look through all the Internet marketing book reviews.
If you want to be more specialised, you’ll find categories for SEO Books, PPC Books, Email Marketing Books, Social Media Books and Content Marketing Books.
Internet marketing books is a big category – here are the links to the other pages – page 2 – page 3 – page 4 – page 5 – page 6
by Paul Simister
on March 4, 2019
The full title of this book by Mickhael Keidge is
50 Secrets to Write Google Ads Titles that Sell
In my review posted on Amazon.co.uk, I gave the book a 2 Stars rating. This means it is Disappointing.
Here is my book review.
Disappointing, an opportunity missed
I like the idea of a specialist book to help you write Google Ads. They are much expanded from the old days when the too line was 25 characters and the only two other lines each had 35 characters.
Sadly this isn’t it.
The book launches straight into the tips. No explanation of the author and why you should listen to him. No explanation of what the author means by the title in the Google ads
Then we get to the secrets themselves and these are grounded in good marketing practice.
My issue is there aren’t any examples to clarify what the author means. This makes it hard to understand what is meant by the short comment about each secret.
I borrowed it in my Kindle unlimited subscription. I’m glad I didn’t buy it.
I’m left thinking that, if the author is an expert in writing Google Ads, that this is an opportunity missed.
[bestbooks]
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[sos]
[6Steps]
by Paul Simister
on November 13, 2018
The full title of this book by Rebecca Geier is
Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences
In my review posted on Amazon.co.uk, I gave the book a rating of 4 Stars. It is good and well worth reading.
Well worth reading if you work in a large electronics company
There are few marketing books which look at B2B marketing issues and those that focus on selling technical products or services to engineers are rare and precious.
This one looks at the post Internet development of inbound marketing, sometimes called content marketing. It’s about establishing credibility so customers come to you when they want to buy. This contrasts with traditional marketing where businesses blast out marketing messages to anyone and everyone who might buy some time. [continue reading…]
by Paul Simister
on November 10, 2018
The full title of this report turned into a book by Rich Schefren is
Internet Business Manifesto: A Big Business Was Just A Small Business That Did The Right Things. A Wealthy Business Owner Was An Opportunity Seeker Who Became An Entrepreneur
In my review posted on Amazon.co.uk, I gave the book a rating of 3 Stars. I need to explain.
Here is my review.
How much? That’s ridiculous
It was hard rating this legendary report on Internet marketing at the 3 stars level but let me explain my rating.
1 Star for anyone trying to charge £396 for a printed version of this promotional report. It was available online for free for 10 or more years as a PDF. It’s not worth it at these prices.
5 Stars for the original impact the report had on Internet marketers in general and on me in particular.
Back in the mid 2000s, Internet marketing was often promoted as an easy way to make big money. Thinking back, this was strange when there seemed to be new, essential to know techniques coming out every few weeks. [continue reading…]
by Paul Simister
on November 2, 2018
The full title of this book by GN Reed is
101 Headline Templates That Crush It: How To Get Your Emails Opened Fast
In my review posted on Amazon.co.uk, I gave the book a rating of 4 Stars. This means it is good and well worth reading.
Here is my book review.
The headline is the “ad for the ad”
All copywriters who get paid for results know the importance of the headline in its role as the ad for the ad.
If you’re sceptical, you just needs to reflect what happens when you read a newspaper, in print or offline. You read the headlines and if relevant it interesting, you’ll read further. Otherwise you don’t have the time to read everything. [continue reading…]
by Paul Simister
on September 12, 2018
The full title of this book by Criss Ittermann is
How to Get Your Web Content DONE!: How to write, what to write, and why you’re writing it
In my review posted on Amazon.co.uk, I gave the book a 4 Stars rating. This means the book is good and well worth reading.
Here is my book review.
Short guide to your website packed with common sense
This book won’t take you long to read, probably between 30 to 60 minutes but it will lead you into taking action on your website, whether it’s a new one with blank pages or an existing, under-performing one.
I agree with much of what it says about the purpose and contents for your home page, about pages, products and services page etc. [continue reading…]
by Paul Simister
on June 17, 2018
The full title of this book by Brad Reed is
Website & Marketing Mistakes Coaches Make: 12 Critical Mistakes That REPEL Your Ideal Clients…And How To Avoid Them!
In my review posted on Amazon.co.uk, I gave this book Four Stars. This means Good and Well Worth Reading.
A detailed and helpful guide to Internet marketing
The author writes well, explaining what he means convincingly and in enough detail to be useful without being boring.
If you’re like me and you’ve read quite a bit about internet marketing, there won’t be that much new but it is likely to be presented in a new way. The focus is on what potential clients will think. [continue reading…]
by Paul Simister
on June 6, 2018
The full title of this book by Daniel Kaplan is
How To Write Great Website Content: Get High In Search Engines and Increase The Leads, Sales or Donations Of ANY Website
In my review posted on Amazon.co.uk, I gave the book Four Stars. This means it is Good and Well Worth Reading.
Here is my book review.
Part SEO guide and part copywriting guide.
A useful guide to preparing copy for a website.
I wasn’t entirely convinced by the advice on writing for Google. Ten years ago it used to be fairly easy to write for a high search engine ranking position but Google have deliberately made it much harder to predict. Updates called Panda and Penguin punished aggressive action. [continue reading…]
by Paul Simister
on May 16, 2018
The full title of this book by Maurice ‘Big Mo’ Flynn is
How to Prepare for GDPR and Improve Digital Channels in a Post GDPR World
In my review posted on Amazon.co.uk, I gave the book Four Stars. This means it is Good and Well Worth Reading.
Here is my book review.
The clock is ticking fast – it starts 26 May 2018
As a one man band, I hate it when the government or European Union changes compliance issues and I will generally put things off for as long as I can.
Now I’ve had to face up to what the law requires. [continue reading…]
by Paul Simister
on May 4, 2018
The full title of this book issued by the people behind the Copyblogger website is
“How to Write Magnetic Headlines: The Fundamental Guide to the Most Important Copywriting Skill on the Planet“.
In my review at Amazon.co.uk, I gave the book a FOUR stars rating which means I consider it to be in the good to very good category.
Here is what I wrote.
Good summary of headlines for blog posts and Twitter.
Reading the Copyblogger website is on my list of things I should have done more but never seemed to find the time so it was interested when I saw this book about writing headlines.
Yet also a little nervous. A “how to” headline is probably the easiest there is to use and one I fall back on when I’m short of inspiration. [continue reading…]
by Paul Simister
on April 30, 2018
The full title of this book by Andrew Angus is
60 Seconds: How to tell your company’s story and the brain science to make it stick
In my review on Amazon.co.uk, I gave the book Three Stars. This means it is Worthwhile.
Here is my book review.
A guide to making short, powerful videos
[continue reading…]
