by Paul Simister
on April 29, 2018
The full title of this book by Maria Veloso is
Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Bu: The Revolutionary Formula Grabs Their Attention and Compels Them to Buy
In my review posted on Amazon.co.uk, I gave the book Three Stars. This means it is Worthwhile.
Here is my book review.
Disappointing
I had high hopes of this book when I bought it soon after its release but I was left disappointed.
Writing for the Internet is different from writing long form sales letters. It’s much easier to get people to start reading but, with plenty of other information a couple of clicks away, it’s much harder to keep them reading. [continue reading…]
by Paul Simister
on June 6, 2017
The full title of this book by Richard Legg is
“Hidden Profits: Get more sales, bigger profits and greater freedom by unlocking the invisible revenue sources that already exist in your business“.
In my review at Amazon.co.uk, I rated this book at the Four Stars level, meaning I consider it to be in the good to very good range.
Here is my review.
Focused on Internet Marketing businesses
This is an interesting book about increasing profit without taking big risks on new marketing campaigns. It is written for Internet marketing businesses but many of the ideas can be applied to more conventional businesses although you’ll have to do more thinking about how you can adapt the ideas. [continue reading…]
by Paul Simister
on January 24, 2017
The full title of this book by James Timus is
How To Get Awesome Website Conversion Rates: Fast acting top tips to improve your website traffic
In my review posted on Amazon.co.uk, I gave the book Three Stars. This means it is Worthwhile.
Here is my book review.
A series of books about Internet marketing
This is a bit odd.
The first book is about getting traffic from search engine optimisation, social media, article marketing, pay per click and other sources. [continue reading…]
by Paul Simister
on January 23, 2017
The full title of this book by Amen Sharma is
Amen Sharma The Google Checklist: Website Edition: Boost Your Online Conversions
In my review posted on Amazon.co.uk, I gave it 3 Stars.
Here is my review.
Useful list of things to consider
This short book presents a list of items that can help to improve conversions that range from common sense to technical solutions.
It always surprises me how difficult some businesses make it to contact them so, if you want phone calls, put your phone number in the top right hand corner. I prefer emails because I work on the phone and my email address is there. [continue reading…]
by Paul Simister
on December 31, 2016
This book, Google AdWords Expanded Text Ads by Martin Bruno has been deleted from Amazon.co.uk and I have lost my book review.
I gave it Three Stars.
by Paul Simister
on December 17, 2016
The full title of this book by Jason McDonald is
“Social Media Marketing Workbook: 2017 Edition – How to Use Social Media for Business“.
In my review at Amazon.co.uk, I gave the book a Four Stars rating. This means I consider it to be good to very good.
Here is my book review.
A very good, action focused guide to the main social media websites
I’m a social media sceptic when it comes to using the websites as marketing media. It works very well for some types of business but not others. It’s a great way to play, while justifying the time spent as working on marketing and promoting your business.
This book is so good that it makes a significant step in converting me from a sceptic to a believer. [continue reading…]
by Paul Simister
on December 15, 2016
The full title of this book by Eddie Ashton is
No Website No Problem: 2 Internet Marketing Business Ideas to Make Money Even Without Your Own Website
In my review posted on Amazon.co.uk, I gave it Three Stars. This means Worthwhile.
Here is my review.
Two ways that make a bit of money each day on big Internet websites
This is two books in one.
The first is selling Amazon affiliate products by doing a video review and posting it on Amazon. [continue reading…]
by Paul Simister
on December 15, 2016
In my review of the book
How to Start a Successful Blog in One Hour by Steve Scott
posted on Amazon.co.uk, I gave it 3 Stars.
Here is my review.
A practical guide if you want to start a blog
This short book is written to help you have the confidence to start a blog.
The book has three main topics: [continue reading…]
by Paul Simister
on December 7, 2016
The full title of this book by BrandBlast is
SEO Decoded: The 7 Day SEO Bootcamp: The 7 Day SEO Bootcamp to Help You Master SEO 2016
In my review posted on Amazon.co.uk, I gave it Two Stars.
Here is my review.
More of a general briefing than the how to guide I was expecting
The Bootcamp in the title made me think this was going to be very action intensive but it is more a general discussion of the things that need to be done to strengthen your SEO (search engine optimisation) on your website. [continue reading…]
by Paul Simister
on December 5, 2016
The full title of this book by Roger Dooley is
“The Persuasion Slide – A New Way to Market to Your Customer’s Conscious Needs and Unconscious Mind: Use Psychology and Behavior Research to Influence and Persuade“.
In my review of the book posted on Amazon.co.uk, I rated it at the Four Stars level. This means I consider the book to be good to very good.
Here is my book review.
A nice mental model of the buying process
Copywriters have talked about the slippery slope or greasy slide for many years. It’s a metaphor for building up momentum as the copy is read, as the person moves from “this looks interesting ” to “I must have this in my life, right now”. [continue reading…]
