Internet Marketing Book Reviews

The full title of this book by Ray L. Perry and Phil Singleton is

“Google AdWords: Proven Strategies & Tips for Better Pay Per Click Advertising“.

In my review on Amazon.co.uk, I gave this book a rating of Four Stars. This means I consider it to be good.

Her is my book review.

Good 2016 guide to AdWords but already out of date

This book is written by two Duct Tape Marketing consultants (Duct Tape Marketing is an excellent book or small business owners ).

Although it was published in 2016, Google have made significant changes in the way the ads are shown (no right hand column ) and they have made the ads themselves significantly larger which puts more emphasis on copywriting. [continue reading…]

The full title of the book by Ryan Stable is

Getting the Most Out of Pay-Per-Click Ads for Small Business Owners in 2016 and Beyond

In my review posted on Amazon.co.uk, I gave it 3 Stars.

Here is my review.

Ambitious review of various PPC methods

This is a more substantial book than many of the low cost or Kindle Unlimited books available.

Its broad scope is its downfall because it is hard to do justice to the many different networks. More details are given to Google Adwords, Facebook and Twitter than some of the others. [continue reading…]

The full title of this book by Anthony Lambardi is

Understand Google Adwords Today: The Ultimate Guide to Mastering Google Adwords Pay Per Click Advertising in Less Than 24 Hours!

In my review posted on Amazon.co.uk, I gave it Two Stars.

Here is my review.

A short intro to AdWords but you need much more

I’ve no idea how the author has the nerve to claim this short book is the “ultimate guide”. It’s very far from it and only sets up the book for a harsh assessment. [continue reading…]

The full title of this book by Michael Fleischner is

PPC Made Simple: Strategies For Dominating Google AdWords

In my review posted on Amazon.co.uk, I gave it Three Stars. This means Worthwhile.

Here is my review.

In its day, this would have been an excellent source of advice but it urgently needs an update

Many of the low cost or free to read with a Kindle Unlimited subscription are skimpy and miss of much but this used to be the real deal. Not perfect but very good.

The problem is that it was written in 2010 and 2011 according to the copyright at the beginning of the book. PPC through Google Adwords has changed significantly since then and the social media networks have also become major drivers of traffic. [continue reading…]

The full title of this book by Dr Andy Williams is

“SEO 2017 & Beyond: A Complete SEO Strategy – Dominate the Search Engines!“.

In my review on Amazon.co.uk, I gave the book a Four Star rating. This means I think it is good.

Here is my book review.

Packed with sensible advice on how to improve your SEO in a Google friendly way.

This is a very good book about search engine optimisation and the importance of following Google’s guidelines both to the letter and to their spirit.

The author tells how SEO used to be easy in the good old days before the Panda and Penguin crackdowns because someone in the know could take the steps needed to get onto the first page of Google with relative ease and with effort get into the top spots for all but the most popular phrases. [continue reading…]

The full title of this book by Bard Williams

The Justification Point: What Stops Your Customers From Buying Online and How to Change It – NOW!

In my review posted on Amazon.co.uk, I gave it 3 Stars.

Here is my review.

A summary of the things that matter when selling online but not the interesting concept I’d expected

I like the idea of a “justification point” which the author describes as the “exact moment when the scale is tipped and your customer actually makes the purchase.”

Sadly the book wasn’t as good or as focused as I wanted. The subtitle of the book is “What Stops Your Customers From Buying Online and How to Change It” and therefore I was expecting a list of reasons why customers look at a webpage and decide to click away rather than move forward. [continue reading…]

The full title of this book by Jerry Banfield and Michel Gerard is

“Facebook Marketing and Advertising in 2016: What works for my Facebook page with 2 million likes?“.

In my review at Amazon.co.uk, I rated the book at the Four Stars level. This means that it is Good.

Here is my book review.

A good, practical guide

This is a good, practical guide to promoting a business on Facebook in mid 2016.

The author admits that he has learnt from bitter experience after making plenty of mistakes but he is finally extremely successful on Facebook. [continue reading…]

The full title of this book by Grant Kennedy is

Facebook: Master Facebook Marketing – Facebook Advertising, Small Business & Branding

In my review posted on Amazon.co.uk, I gave it Three Stars.

Here is my review.

A nice introduction but you’ll need to know more

This is a nice, easy to read introduction to promoting your business on Facebook.

It places a big emphasis on the idea that Facebook is a very different kind of marketing media compared with more traditional ways of making contact with customers. [continue reading…]

The full title of this book by Keith O’Brien is

“Frugal Business Owner’s Guide to DIY Local SEO: How You Can Generate More Leads and Get More Customers without Breaking the Bank“.

In my review posted on Amazon.co.uk, I gave the book a Four Stars rating. This means I consider it to be Good.

Here is my book review.

A very good introduction to the issues of local search engine optimisation

This book presents a choice if you have a local business and want it to be found easily on the Internet:

1. Pay an SEO consultant between $1,000 and $2,500 to do the necessary work for you; or
2. Do it yourself (or delegate to a trusted employee) provided you “have an additional 10-15 hours per month (maybe more in the beginning) to put towards this process”.

[continue reading…]