Internet Marketing Book Reviews

The full title of this book by Ryan Deiss is

“Invisible Selling Machine: 5 Steps To Crafting an Automated Evergreen Email Campaign That Literally Makes Sales While You Sleep“.

In my review posted on Amazon.co.uk, I rated this book at the Five Stars level. This means I consider it to be Excellent.

Here is my book review.

Very good book about how to structure your email marketing campaigns.

For some years, Ryan Deiss has been one of my three favourite Internet marketing experts because:

1. He’s active in many different markets, not just the make money online market.
2. He’s committed to testing ideas and seeing which work best, tweaking and then testing again.
3. He doesn’t pad out his training with irrelevant details to waste your time.

Those three qualities can be seen in this book as well as his normal, more expensive, training programs. [continue reading…]

In my review of

Success Secrets of the Online Marketing Superstars by Mitch Meyerson (2005)

posted at Amazon.co.uk, I gave it 2 Stars.

Here is my review.

The 2005 version was very good at the time but now well out of date

This is the book (2005 edition) that inspired me to start a blog and I thought it was excellent when I first read it in 2007.

The author gathered together a series of articles written by people who have been at the forefront of the Internet revolution and these articles fit together beautifully to form a broad guide to Online or Internet Marketing. [continue reading…]

The full title of this book by Mark Joyner is

“Mindcontrolmarketing.Com: How Everyday People Are Using Forbidden Mind Control Psychology and Ruthless Military Tactics to Make Millions Online“.

In my review posted on Amazon.co.uk, I rated the book at the Four Stars level. This means I think it is Good and Well Worth Reading.

Here is my book review.

A book with a story, withdrawn because the ideas were “too dangerous”

This book has a legendary reputation for being issued and then withdrawn because the “secrets are too dangerous for people to know”.

Hah! That’s a great marketing story and example of mind control marketing. It has to be fantastic, doesn’t it? [continue reading…]

The full title of this book by Veena Prashanth is

“Upsells Unleashed: How to Hack Your Sales Funnel to Double Your Profits Using Upsells – With Your Existing Traffic and Existing Customers“.

In my review posted on Amazon.co.uk, I gave this book a rating of Four Stars. This means it is Good and Well Worth Reading.

Here is my book review.

Mainly focused on upsells for Internet marketing

The author is the entrepreneur behind some software for membership websites and some plugins including one for automating upsells.

This has two implications:

1) her own software is frequently featured but no other software is which makes you feel this is a not-so-disguised selling pitch.
2) the focus is very much on Internet marketing so for most businesses who sell primarily through personal contact, the book offers little. [continue reading…]

This full title of this book by Darran Hughes is

“Break Through Business Growth Barriers: The 5 simple elements for getting more customers buying more, again and again, and increase profits in 90 days“.

In my review posted on Amazon.co.uk, I rated this at Four Stars. That means I think it is Good and Well Worth Reading.

Here is my book review.

A useful but general introductory guide to sales funnels

With a title about business growth barriers, I was expecting a book about the main constraints small businesses face. It isn’t.

Instead this is a short, low cost guide to understanding how to get prospective customers to identify themselves as interested by asking for a free information product and then turn them into customers, first by offering a very low cost item (called a tripwire), and then increasing values and encouraging them to buy again and again. [continue reading…]

The full title of this book by Chris Douthit is

AdWords Secrets Revealed: The Complete Guide To Google AdWords Pay Per Click and PPC Marketing

In ,my review posted on Amazon.co.uk, I gave it Three Stars. This means Worthwhile.

Here is my review.

Good content but hard going

The book outlines a six step process for using Adwords and it’s written by someone who says he is the first specialist author to be copyrighted on the subject. [continue reading…]

In my review of

10 Ways For Any Business To Easily Make More Money!

by Brian Koz & Shawn Casey posted on Amazon.co.uk, I gave it Three Stars.

Here is my review.

Disappointed because it has a misleading title

This book has a misleading title since it is really about Internet marketing with tips on search engine optimisation, pay per click ads, social media, youtube, mobile apps etc.

Each articles seems to be written by a different person. I made the mistake of downloading this without looking at the Kindle sample and returned it because it wasn’t what I was after at this time.

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The full title of this book by Kevin Wright is

Google AdWords – The Ultimate Beginner’s Guide To Succeeding With Adwords

In my review posted on Amazon.co.uk, I gave it 2 Stars.

Here is my review.

Disappointing.

I’m biased against any book that claims to be the “ultimate” and I see that there are several Adwords/Pay per Click books that do exactly that. How can any book be described as the best let alone the best there will ever be by the author? [continue reading…]

The full title of this book by Carl Lewis is

Adwords Cheat Sheets: 18 Top Tips to Improve Your Adwords Advertising

In my review posted on Amazon.co.uk, I gave it Three Stars.

Here is my review.

More of a promotional tool than an informative book – useful if you outsource

This is a short book for anyone who has started a Google Adwords campaign but isn’t getting much success. Bitter experience of my own experience and that of clients (before they talk to me) shows that it can be an expensive way of promoting a business if some of the basics are overlooked. [continue reading…]