by Paul Simister
on November 18, 2015
The full title of this book by Corey Rabazinski is
“Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising“.
In my review posted on Amazon.co.uk, I gave this book a rating of Four Stars. This means that it is Good and Well Worth Reading.
Here is my book review.
A user friendly introduction to Google Adwords.
Adwords is a great way to get your business in front of customers who are ready to buy or getting ready to buy because they are actively searching for some kind of solution.
There are plenty of books to choose from but this is a nice starting point because it helps to dispel the ideas that it’s too complicated and too time consuming for small business owners to master. It doesn’t create a false picture because it clearly says that many advertisers carelessly lose money because they don’t tailor the power of Adwords to their specific needs. [continue reading…]
by Paul Simister
on June 23, 2015
The full title of this book by Ryan Levesque is
“Ask: The counterintuitive online formula to discover exactly what your customers want to buy…create a mass of raving fans…and take any business to the next level“.
In my review posted to Amazon.co.uk, I rated the book at the Four Stars level. This means it is Good and Well Worth Reading.
Here is my book review.
Very clever but…
I get suspicious when a book has many more five star reviews than anything else in case friends and family have been press-ganged or there’s been some kind of marketing campaign to drum up support.
The book splits into two parts – his story as part one and the Ask process as part two. [continue reading…]
by Paul Simister
on May 21, 2015
The full title of this book by Gary Booth is
“Niche Marketing Expert: The Art of Selling to a Hungry Crowd“.
In my review on Amazon, I gave the book a rating of Four Stars. This means I think it is Good and Well Worth Reading.
Here is my book review.
Internet MARKETING rather than INTERNET marketing
This is a book about Internet marketing but not about the technology side of building a website or getting more traffic. It’s not about bright shiny objects and the next big thing that will prise money out of your wallet with a promise that you’ll get rich, just like these other people.
Instead it’s about choosing a niche, building a tribe and strengthening the relationship with them. Yes it’s Internet MARKETING rather than INTERNET marketing. The difference is huge. [continue reading…]
by Paul Simister
on June 26, 2014
The full title of this book by Jeff Walker is
“Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams“.
In my review posted on Amazon.co.uk, I gave the book Four Stars. This means it is Good and Well Worth Reading.
Here is my book review.
Where does great marketing stop and customer manipulation start?
In the mid to late 2000s, the cult of the Internet marketing gurus developed and this book’s author was both a leading light and the source of the astonishing marketing theory that accelerated many of the others to fame and fortune.
Since then allegations that the product launch process was being abused as a way to bleed Internet newbies of their money has caused a number of these gurus to withdraw. [continue reading…]
by Paul Simister
on March 24, 2014
The full title of this book by Henneke Duistermaat is
“How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers“.
In my review at Amazon.co.uk, I gave the book Four Stars. This means it is Good and Well Worth Reading.
Here is my book review.
Short guide to help busy business owners to improve their websites
his is a well written, short book that covers the basics of copywriting for websites by an author based in Manchester, UK.
There are six chapters:
1 How are you writing for?
2 Benefits and problems.
3 Your value proposition.
4 How to write persuasive website content.
5 How to edit your text.
6 How to optimize your web copy for search engines. [continue reading…]
by Paul Simister
on March 10, 2014
The full title of this book by Michael Masterson and MaryEllen Tribby is
“Changing the Channel: 12 Easy Ways to Make Millions for Your Business“.
In my review posted on Amazon.co.uk, I gave the book a rating of Four Stars. This means it is Good and Well Worth Reading.
Here is my book review.
It’s dangerous to only have one lead generation technique
I was surprised that this hasn’t been reviewed at Amazon.co.uk when I was looking for other Michael Masterson books so I thought I’d give my quick impressions before coming back to write a longer review.
It’s dangerous to only have one lead generation technique. If anything nasty happens, then the business is hit hard and it takes time to become proficient in another marketing technique. [continue reading…]
