Internet Marketing Articles

The full title of this book by Jason McDonald is

“Social Media Marketing Workbook: 2017 Edition – How to Use Social Media for Business“.

In my review at Amazon.co.uk, I gave the book a Four Stars rating. This means I consider it to be good to very good.

Here is my book review.

A very good, action focused guide to the main social media websites

I’m a social media sceptic when it comes to using the websites as marketing media. It works very well for some types of business but not others. It’s a great way to play, while justifying the time spent as working on marketing and promoting your business.

This book is so good that it makes a significant step in converting me from a sceptic to a believer. [continue reading…]

The full title of this book by Eddie Ashton is

No Website No Problem: 2 Internet Marketing Business Ideas to Make Money Even Without Your Own Website

In my review posted on Amazon.co.uk, I gave it Three Stars. This means Worthwhile.

Here is my review.

Two ways that make a bit of money each day on big Internet websites

This is two books in one.

The first is selling Amazon affiliate products by doing a video review and posting it on Amazon. [continue reading…]

In my review of the book

How to Start a Successful Blog in One Hour by Steve Scott

posted on Amazon.co.uk, I gave it 3 Stars.

Here is my review.

A practical guide if you want to start a blog

This short book is written to help you have the confidence to start a blog.

The book has three main topics: [continue reading…]

The full title of this book by Roger Dooley is

“The Persuasion Slide – A New Way to Market to Your Customer’s Conscious Needs and Unconscious Mind: Use Psychology and Behavior Research to Influence and Persuade“.

In my review of the book posted on Amazon.co.uk, I rated it at the Four Stars level. This means I consider the book to be good to very good.

Here is my book review.

A nice mental model of the buying process

Copywriters have talked about the slippery slope or greasy slide for many years. It’s a metaphor for building up momentum as the copy is read, as the person moves from “this looks interesting ” to “I must have this in my life, right now”. [continue reading…]

In my review of

How to Get Selling on AdWords Fast! by Claire Jarrett

posted on Amazon.co.uk, I gave the book a rating of Four Stars. This means I consider it to be good.

Here is my book review.

A very nice guide to AdWords but it was published in 2012

This is a classy book about Google AdWords which does a great job of explaining how pay per click advertising works and how you can bend the system to work in your favour. [continue reading…]

The full title of this book by Ray L. Perry and Phil Singleton is

“Google AdWords: Proven Strategies & Tips for Better Pay Per Click Advertising“.

In my review on Amazon.co.uk, I gave this book a rating of Four Stars. This means I consider it to be good.

Her is my book review.

Good 2016 guide to AdWords but already out of date

This book is written by two Duct Tape Marketing consultants (Duct Tape Marketing is an excellent book or small business owners ).

Although it was published in 2016, Google have made significant changes in the way the ads are shown (no right hand column ) and they have made the ads themselves significantly larger which puts more emphasis on copywriting. [continue reading…]

The full title of this book by Dr Andy Williams is

“SEO 2017 & Beyond: A Complete SEO Strategy – Dominate the Search Engines!“.

In my review on Amazon.co.uk, I gave the book a Four Star rating. This means I think it is good.

Here is my book review.

Packed with sensible advice on how to improve your SEO in a Google friendly way.

This is a very good book about search engine optimisation and the importance of following Google’s guidelines both to the letter and to their spirit.

The author tells how SEO used to be easy in the good old days before the Panda and Penguin crackdowns because someone in the know could take the steps needed to get onto the first page of Google with relative ease and with effort get into the top spots for all but the most popular phrases. [continue reading…]

The full title of this book by Bard Williams

The Justification Point: What Stops Your Customers From Buying Online and How to Change It – NOW!

In my review posted on Amazon.co.uk, I gave it 3 Stars.

Here is my review.

A summary of the things that matter when selling online but not the interesting concept I’d expected

I like the idea of a “justification point” which the author describes as the “exact moment when the scale is tipped and your customer actually makes the purchase.”

Sadly the book wasn’t as good or as focused as I wanted. The subtitle of the book is “What Stops Your Customers From Buying Online and How to Change It” and therefore I was expecting a list of reasons why customers look at a webpage and decide to click away rather than move forward. [continue reading…]

The full title of this book by Jerry Banfield and Michel Gerard is

“Facebook Marketing and Advertising in 2016: What works for my Facebook page with 2 million likes?“.

In my review at Amazon.co.uk, I rated the book at the Four Stars level. This means that it is Good.

Here is my book review.

A good, practical guide

This is a good, practical guide to promoting a business on Facebook in mid 2016.

The author admits that he has learnt from bitter experience after making plenty of mistakes but he is finally extremely successful on Facebook. [continue reading…]