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Jay Abraham

The full title of this book is

Money-Making Secrets of Marketing Genius Jay Abraham and Other Marketing Wizards A No-Nonsense Guide to Great Wealth and Personal Fortune

although it is much better known as the Mr X Book.

In my review at Amazon.co.uk, I gave the book a FIVE STARS rating. This means that I consider it to be excellent.

Here is my book review.

A legendary book about marketing. It’s old but much of it is still extremely relevant.

Generally this book is better known as the Mr X book.

The origins are controversial. The story told is that one of Abraham’s best clients and most diligent students spotted an opportunity of sharing the Abraham money-making secrets with small businesses who couldn’t afford the $5,000 to $25,000 courses. He poured over his extensive course notes and eventually produced the book, started to offer it to the public and inevitably there was a big dispute with Abraham who recovered his intellectual property. [continue reading…]

in 4 – Lead Generation, 6 – Revenue Regeneration, Best Business Books

In my review of

Summary: The Sticking Point Solution: Review and Analysis of Abraham’s Book

posted on Amazon.co.uk, I gave this summary Three Stars. This means it is Worthwhile.

Here is my review.

Not the place to start with Jay Abraham

I’m a very big fan of Jay Abraham ‘s ideas for developing a business and I help business owners who are stuck, get unstuck.

I should love the full book (The Sticking Point Solution) and this summary but I don’t. Perhaps part of the problem is that my expectations are sky high and it’s tough to match, let alone exceed them.

The other problem is that I don’t feel this book is well conceived or well executed. It has the feel of a book hurried out to meet a publishing deal. There’s too much crossover between the identified sticking points and that means the solutions merge into each other. It also rehashes old Abraham concepts rather than introducing much new insight.

Many of the best ideas from Jay Abraham ‘s extraordinarily careers have been borrowed by those of us who follow, often without proper credit back to this author. If you’re a business owner or entrepreneur, you need to be familiar with the main concepts but it’s much better to start with Getting Everything You Can Out of All You’ve Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition.

I’m sorry but I thought the full book was dull but I thought I’d try through summary version in case I’d missed something. This is also dull. The ideas are valid but they’ve been expressed much better elsewhere.

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in Other Business Books

I have identified a tightly defined business library of 12 great books suitable for entrepreneurs and business owners.

The list will keep developing as I find new books to include but I don’t want the list to exceed twelve books. I’ve read and reviewed hundreds of business books and you can discover the full list at Business Book Reviews including my ratings from 1 to 5 Stars.

Why 12? It’s a book a month and then, in the second year, I recommend you read them again.

If you need helping applying the ideas and your business is based in the UK, it may be time for a complimentary Business SOS.

The Twelve Best Business Books For Business Owners & Entrepreneurs

These are the twelve books I currently recommend most strongly. Below the list, I explain why the books are included. The links take you to reviews on this website and not to Amazon.com or Amazon.co.uk.

  1. The E-Myth Revisited by Michael Gerber – *****
  2. Getting Everything You Can Out Of All You’ve Got by Jay Abraham – *****
  3. The Genghis Khan Guide to Business by Brian Charles John Warnes – *****
  4. The Ultimate Sales Machine by Chet Holmes – *****
  5. Duct Tape Marketing by John Jantsch – *****
  6. The Brain Audit By Sean D’Souza – *****
  7. Blue Ocean Strategy by W Chan Kim and Renee A Mauborgne and Blue Ocean Shift by the same authors. – *****
  8. The One Minute Manager by Ken Blanchard & Spencer Johnson – *****
  9. Profits Aren’t Everything They’re the Only Thing by George Cloutier – *****
  10. Forget the Urgent!: Rather Focus On The Important by Matias Birrell and Javier Arevalo – *****
  11. My provisional choice on the Inner Game (what the business owner thinks and feels) is Think And Grow Rich by Napoleon Hill. It’s been a hugely influential book and many entrepreneurs love it although it feels a bit old fashioned to me.
  12. A book about clearer thinking and better decision making. My provisional choice is Thinking Smarter by Michael Kallett.

You can get these from Amazon.com or Amazon.co.uk

[continue reading…]

in Best Business Books

We have more things to do than time to do them in and this is why these summaries of well known books can be so useful. They capture the big ideas without the padding.

Summary: Money-Making Secrets of Marketing Genius Jay Abraham and Other Marketing Wizards: Review and Analysis of Abraham’s Book

This Mr X Book about Jay Abraham’s methods was famous and notoriously expensive but can the valuable secrets in the book be captured in a much smaller summary?

The simple answer is NO. I rated the full book at the Five Stars level but this summary only gets Four Stars in my review on Amazon.co.uk.

A 4 Star Summary of a 5 Star Hugely Expensive Marketing Book

This is a summary of a very famous book. “Money-Making Secrets of Marketing Genius Jay Abraham and Other Marketing Wizards” is better known as the “Mr X Book“.

I need to explain the background.

Jay Abraham is a genuine marketing genius and legend and he became famous in the 1980s and 1990s for selling hugely expensive three day seminars for $5,000 and elite five day seminars for three to five times that much. This was possible because he had a record of achieving explosive growth for businesses. [continue reading…]

in Best Business Books

When I  reviewed Getting Everything You Can Out of All You’ve Got by Jay Abraham, I gave it a Five Star rating. I think it’s essential reading for most small business owners.

Summary: Getting Everything You Can Out of All You’ve Got: Review and Analysis of Abraham’s Book

Does the Summary of the book capture enough of the good bits to be worth being as well as or instead of the main book?

When I review the summary on Amazon.co.uk, I gave it Four Stars. This means Good.

Here is my book review.

Good but the full book is better

The summary is well written and presents a nice précis of the longer book.

Jay Abraham is a legendary marketing consultant who has helped tens thousands of small businesses directly and indirectly. He and another author, Michael Gerber, have laid the foundations for much of the small business coaching and consulting done by many of us around the world. [continue reading…]

in Best Business Books

Customer Lifetime Value And Why It Is Important

In this article we are going to look at possibly the most important concept and key performance indicator in any business, the customer lifetime value (CLV).

You will see the concept also referred to as:

  • The lifetime value of a customer (LVC)
  • The marginal net worth of a customer (MNW)

The Definitions Of Customer Lifetime Value

It is a KPI that explains how much a customer on average is worth to a business of its entire relationship.

You will see some people refer to it in terms of sales revenue.

This is wrong and misleading. It can cause you to make the wrong decisions about attracting and retaining customers. [continue reading…]

in 1 – Your KPI, 6 – Revenue Regeneration

The Strategy of Preeminence is a fundamental marketing mindset attitude based on establishing yourself as the most trusted advisor.

It has been brought to the attention of the world by maverick marketing genius, Jay Abraham but he has admitted that he discovered it when working with a client.

It is the ability to put your client’s needs ahead of your own.

To do whatever is in their best interests and to show that you really care about making their lives better through your product or service.

How the Strategy Of Preeminence works [continue reading…]

in 2 – Your Inner Game

There are only three ways to grow any business.

Using one method will help your business grow steadily but using all three methods will cause your business to grow exponentially.

This makes it much easier to achieve 100% plus sales growth in a short space of time, often with an even bigger increase in bottom line profit.

Where Did The Three Ways To Grow A Business Model Come From?

A lot of people mention the three ways to grow model or have created derivations from it (e.g. splitting customers into lead generation and lead conversion) but the first person I’m aware of to teach it was American marketing superstar Jay Abraham. [continue reading…]

in 1 – Your KPI

Getting Everything You Can Out Of All You’ve Got
by Jay Abraham

Book Review 5 Stars

The full title of this book is “Getting Everything You Can Out Of All You’ve Got – 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition

I Didn’t Like It At First

Strangely “Getting Everything You Can” was a book that when I first bought and tried to read it, I didn’t like it at all.

Just as with “The E Myth Revisited“, this Jay Abraham book is written from the practical, real world side rather than theory but unlike its title suggests, it is not a “21 steps to take” style book.

My advice is to stick with this Jay Abraham book or make sure you come back to it.

The key messages are profound. [continue reading…]

in 4 – Lead Generation, 6 – Revenue Regeneration, Best Business Books

A crucial concept for any marketing practitioner is what Jay Abraham calls the Marginal Net Worth and what others call the Lifetime Value Of A Customer.

What is Marginal Net Worth?

Basically marginal net worth is the profit that will come from the total stream of customer transactions after deducting the costs of creating the customer in the first place.

What is The Lifetime Value Of A Customer?

The lifetime value of a customer is the profit on all the transactions with an average customer.

Beware, some marketing experts define the lifetime value as the sales revenue from a customer but that is dangerous. There is a big difference between sales revenue and profit (see Turnover is vanity). You can make the wrong decisions because you don’t have a number to compare to the average cost of acquiring the customer. [continue reading…]

in 4 – Lead Generation, 6 – Revenue Regeneration