Business Development Advice

It’s no surprise but Jeff Walker’s launch for his Product Launch Formula 2.0 was a major success despite the computer programs.

It was a fascinating experience watching the launch process move from stimulating some modest interest through to the decision to buy before the launch was made. Interestingly part of this was based on the fact that Jeff Walker just seemed so nice.

The Product Launch Formula 2.0 coaching is going to be a very intensive program but it is going to be fascinating.

1. The bonus of the original Product Launch Formula CD rom and workbooks was delivered yesterday so that was great service from Jef Walker’s organisation. This product is currently off the market to create space for the coaching program.
    
2. The Coaching call videos for week 1 of the five week program were released overnight together with videos from Jeff Walker’s Product launch workshop last year.

I am very excited about this because it is easy to see how these techniques apply to both my business and the business of my personal clients.

Future of the Product Launch Formula

Jeff Walker’s focus is on the coaching program at the moment and Jeff has indicated that he probably won’t repeat it.

But the Product Launch Formula concepts have been too successful so I would expect another home study program to appear. After all it was convenient to people who find themselves thinking about a new launch or trying to re-group after a failed launch.

To make sure that you don’t miss out, sign up to the Product Launch Formula email list.

I will let you know what I think as the next five weeks develops.

Jeff Walker has finally released details of his Product Launch Formula 2.0.

This is a short coaching program to teach you how to launch your new product or service and the impression is that it will be very intensive.

When Is The Product Launch Formula Launched?

It is launched on 27 March 2008 at 2:00 pm Eastern Standard Time and Jeff is only talking about it being available for just 24 hours.

In fact he is saying that based on all the interest he is seeing it could be sold out in a much shorter time period than that.

This is make your mind up time.

I would hope that if Jeff enjoys the coaching program, he will do it several times a year so that if you can’t make this one, you can take advantage of the next.

But he hasn’t said that.

The original Product Launch Formula was a home study kit - a buy any time, do any time solution but again there is no mention yet of a similar solution being made available.

One final question has been answered.

How much will the Product Launch Formula cost?

According to the Q&A video, the initial price for immediate payment will be $1,997 so some people may find that much cash difficult to find in one go because they are maxed out on their credit cards. He did mention that there would be a three instalment payment scheme but that will cost more.

Conclusion

It has been fascinating to watch Jeff step by step in this launch process and what started slowly is now really building quickly.

I want the Product Launch Formula.

I just have to decide if I can find the time is my already very hectic schedule to fit it in and do it real justice.

I ignored Frank Kern’s Mass Control launch because I don’t have the time.

I ignored Eben Pagan’s Guru Mastermind course because I just don’t have the time.

I think I will have to make the time for the Product Launch Formula.

Jeff Walker has just released two videos which outline his Product Launch Formula Blueprint.

Video 1 of the Product Launch Blueprint gives you an explanation of how Jeff stumbled into his Product Launch Formula from an email list of just 19 people.

In Video 2 he shows you the mindmaps for some of the product launch formula models.

See the Product Launch Blueprint

Jeff Walker’s Product Launch Formula 2.0 pre-launch rolls on with another 75 minutes of video.

This time we have three Internet marketing legends talking together:

1. Jeff Walker
    
2. Frank Kern
    
3. Eben Pagan - Get Altitude

How to get people to read your copy is just one of the topics these three discuss along with how to work with joint venture partners and create an instant.

Sounds fascinating doesn’t it so click over to the latest Product Launch Formula video and surrender your email address to get the full seventy plus minutes.

You know you want to, so just click over to the video.

It is very informal and unless you like the look of Frank Kern’s legs, I would download it as an mp3 and listen to it rather than sit glued to your computer screen.

I have now completed my first exposure to the CDs and DVDs of the Main Event conference from July 2007 included as a major element of Rich Schefren & Strategic Profits Business Acceleration Program.

Included In This Review

The final four sessions of the conference from:

1. Jeff Walker of Product Launch Formula fame
    
2. MaryEllen Tribby of Early To Rise (Agora) 
    
3. Mike Filsaime - Butterfly Marketing and the Seven Figure Code
    
4. Rich Schefren wrap up session with final closing remarks by Tom McCarthy

I have made the point before that this was a “no pitch” event but it is inevitable that in a 60 to 90 minute presentation, your appetite is whetted to learn more.

Jeff Walker & the Product Launch Formula

Jeff seems like a really nice chap and he was introduced as being responsible for possibly the most important marketing concept.

The Product Launch Formula has been a major success, both behind the million dollar Internet marketing launches and many much smaller launches of real world products.

As it happens Jeff Walker is currently launching the Product Launch Formula 2.0, the new improved version updated for the lessons learnt from the last two and a half years. Take a look at the first video. I recommend that you sign up as it certainly makes it easier to watch the second video.

Jeff’s presentation at the conference was quite low key. He told a few stories about some of the launches he has been involved in (including that Mike Filsaime went live with his launch with a sales letter that said “insert bullets here” because the server was so busy, he couldn’t FTP the full sales letter) and explain the thinking behind the Product Launch Formula.

If you listen, you will certainly see that Jeff Walker is strongly influenced by Robert Cialdini’s work on influence and persuasion but the Product Launch Formula is much more than that.

A launch is an event with the build up, the launch and then the post launch activities to continue generating revenue.

This is the session I have listened to most frequently so far, partly because it is interesting (and having seen several major Internet marketing launches recently, you suddenly understand why they did what they did) and partly because I have wanted to become more familiar with the Product Launch Formula as I help to promote version 2.0.

MaryEllen Tribby - Early To Rise

MaryEllen Tribby gave a talk on direct marketing as the CEO and publisher of the Early To Rise newsletter.

In the 15 months she has been there she has seen it grow from $5m to $20m a year so she clearly knows what she is doing.

In some ways you could say that this was standard material as she contrasted direct marketing to brand marketing and then went through the important direct marketing terms and concepts.

However this is an area where I believe that you can always get better and it pays to listen to people who are successful.

What blew me away was that there was a long question and answer session between MaryEllen and the audience and I couldn’t believe how open she was prepared to be.

It was fascinating to learn how a big Internet marketing company works even though the Early To Rise newsletter makes little impact to me. It certainly connects with a large number of people so I must make time to study the techniques.

Mike Filsaime - Butterfly Marketing and the 7 Figure Code

Before I watched the video I had always viewed Mike Filsaime with a certain level of scepticism.

Not because I have anything against him but I think he was the first high profile Internet marketer I was exposed to.

I now know how intensively some of them can market but when I was young, innocent and naive, email after email offering me one revolutionary product after another made me resist his messages.

For some reason I didn’t unsubscribe (perhaps thinking that when I had the time to go through all the emails there could be some nuggets) so I just routed the emails to a separate folder.

So I came into this presentation wary of what I was about to hear.

Mike Filsaime split his presentation into two:

1. Viral marketing
    
2. A walk through of his 7 Figure Code launch

This is high intensity content as he explained the issues involved with creating a marketing virus and in particular twelve factors required to create buzz - the desire for other people to want to get involved and pass on your message.

Mike Filsaime then went on to explain how you put together your viral campaign by using ideas like the tell a friend script and incentivising a person to want to pass on your message.

I am certainly attracted to the idea of viral campaigns. It is much better for a friend to say to you “have a look at this, it is great” than a marketer sending message after message out waving the red flag trying to attract your attention.

In the second part of the presentation he focused on the 7 Figure Code launch which followed Jeff Walker’s Product Launch Formula.

I have no idea whether he was paid by Jeff but if he wasn’t he should have been because it was fascinating to see the inside story of a big Internet launch and has made me keener to know more about the Product Launch Formula.

I have also revised my opinion of Mike Filsaime since he made a good impression on me and I have bought the Butterfly Marketing Manuscript but not yet read/reviewed it.

 
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I know it’s cheesy but I couldn’t resist.Rich Schefren & the Attention Age DoctrineIn the wrap up session Rich Schefren returned to the issues of the Attention Age where the problems were covered in his first Attention Age Doctrine which was later updated to include some of the solutions.

You can get a free copy of the Attention Age Doctrine.

There is some unnecessary hype in there but I do recommend that you read it. 

The report made me think about the problems of marketing in a world overwhelmed with interruption marketing messages and customers learning to tune out everything they don’t want to know about. 

This is an important issue and is one of the driving forces for my customer focused entrepreneur initiative.

Attention is in short supply and people will only give attention to people who treat it carefully. In some ways this harks back to my early experience of Mike Filsaime when I felt overwhelmed with messages that hadn’t made a connection.

Summary

I still have a long way to go in my review of the entire Business Acceleration Program but I can say that the July 2007 Rich Schefren conference was excellent.

In February 2008, the New Beginnings conference was held and I am looking forward to receiving my DVDs of the presentations. You may be interested in taking a look at the Dream Team Home Study Program.

The price will increase, so if you are tempted, you may want to grab your copy now.

As for whether I will recommend people buy the Business Acceleration Program, I haven’t reached a conclusion.

I have the personal productivity training to go through yet which is supposed to make a big difference to my ability to process and retain information so I am looking forward to that.

There are also a series of follow up coaching calls but Rich Schefren and his friends have fallen behind schedule on that and there are various payment in full bonuses which have not yet materialised.

I am a believer and a fan of Rich Schefren and seem to be buying everything he issues but at the moment I am concerned about the price hike on the Business Acceleration Program but you can read the sales letter here.

Jeff Walker, the man behind many of the biggest Internet launches in history withdrew his very successful program, Product Launch Formula in mid February for one very good reason.

The new Product Launch Formula is being released.

This is a way of building up interest in a product launch so that when the new product is released, customers are desperate to buy.

 Jeff is very keen to point out, the techniques work for real world products just as well as those released by the Internet marketing superstars.

I can’t tell you how good Product Launch Formula 2.0 is because it is not yet released and I haven’t had a chance to evaluate it but I can tell you that people rave about the original version of Product Launch Formula.

Rich Schefren, one of my personal heroes, introduced Jeff Walker at his Main Event conference in July 2007 by saying Jeff was responsible for “the most powerful marketing strategy I’ve ever come across.”

If you are thinking about launching a new product or even launching a new business (because they have  many of the same characteristics), I urge you to watch the launch the very carefully. Just click here, watch the video and sign up on the email list.

The point is not whether you buy the Product Launch Formula 2.0 but that you learn from the process.

This is your chance to watch the man recognised as the leading expert in small business/Internet product launches, launch his own new product. You should be able to learn so much from just watching how Jeff goes through the process.

I don’t think anything will beat watching Jeff Walker take you through the process one step at a time so do get involved.

Analyse the videos, look at the way the case studies are organised, watch how he builds up the momentum to his launch and perhaps you will feel your own interest and excitement growing.

This is good because you are really experiencing the launch and you will learn what emotions you need to create in your prospective buyers.

You don’t have to buy the product. You still have your own free will.

Just watch the master at work and learn by starting with the video