“The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters“.
I my review at Amazon.co.uk, I gave this book a rating of FIVE STARS. This means I think it is excellent.
Here is my book review.
A true marketing classic and packed with charm
Some copywriters work for clients and charge a fixed fee. Others charge a fee and ask for a percentage of the revenue generated on top so they gain financially if the item sells well. Neither of these groups of writers lose out if the copy flops all together. [continue reading…]
The full title of this classic book by Joe Sugarman is
“Triggers: How to Use the Psychological Triggers of Selling to Motivate, Persuade & Influence“.
In my review posted on Amazon.co.uk, I rated the book as Five Stars. This means I think it is Excellent and is Very Highly Recommended. I don’t give many Five Star Ratings.
It explains the 30 psychological factors that help the customer to buy
Triggers is a terrific book by Joe Sugarman, one of the leading direct marketers in the world who has used these factors over many years to make a fortune in direct response mail order advertising.
In fact I wish that I had read it years ago. The book is beautifully written with each chapter focused on one psychological trigger with explanations of how the factor can be used in copywriting/print and in a direct, face-to-face selling environment. [continue reading…]
Joe Polish and his Genius Network Interviews have released the video of the interview with Joe Sugarman.
Joe is the author of the exceptional book Triggers.
In this interview the two Joe’s discuss the psychological triggers that can control the mind based on the book.
I should warn you that the video is audio only so there aren’t any exciting visuals to watch.
Sit back, with pen and paper at hand and start taking notes as Joe Sugarman reveals how sales and marketing people can ethically use these psychological triggers to increase sales
I was a consultant, small business coach and advisor based in Birmingham, with over 35 years business experience, including more than 20 years as self employed.
My main business qualifications are:
– Chartered Accountant
– MBA
– Certified Guerilla Marketing Coach
My main interests are in helping business owners who are stuck get unstuck by thinking more clearly about their issues and possible solutions.
I no longer provide professional business coaching but I will be sharing more ideas on my blog and will continue my popular business book reviews.
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