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Joe Sugarman

The full title of this book by Joe Sugarman is

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters“.

I my review at Amazon.co.uk, I gave this book a rating of FIVE STARS. This means I think it is excellent.

Here is my book review.

A true marketing classic and packed with charm

Some copywriters work for clients and charge a fixed fee. Others charge a fee and ask for a percentage of the revenue generated on top so they gain financially if the item sells well. Neither of these groups of writers lose out if the copy flops all together. [continue reading…]

in 4 – Lead Generation, Best Business Books

Triggers by Joseph Sugarman – 5 Stars

The full title of this classic book by Joe Sugarman is

Triggers: How to Use the Psychological Triggers of Selling to Motivate, Persuade & Influence“.

In my review posted on Amazon.co.uk, I rated the book as Five Stars. This means I think it is Excellent and is Very Highly Recommended. I don’t give many Five Star Ratings.

It explains the 30 psychological factors that help the customer to buy

Triggers is a terrific book by Joe Sugarman, one of the leading direct marketers in the world who has used these factors over many years to make a fortune in direct response mail order advertising.

In fact I wish that I had read it years ago. The book is beautifully written with each chapter focused on one psychological trigger with explanations of how the factor can be used in copywriting/print and in a direct, face-to-face selling environment. [continue reading…]

in 4 – Lead Generation, 5 – Lead Conversion, Best Business Books