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John Jantsch

I have identified a tightly defined business library of 12 great books suitable for entrepreneurs and business owners.

The list will keep developing as I find new books to include but I don’t want the list to exceed twelve books. I’ve read and reviewed hundreds of business books and you can discover the full list at Business Book Reviews including my ratings from 1 to 5 Stars.

Why 12? It’s a book a month and then, in the second year, I recommend you read them again.

If you need helping applying the ideas and your business is based in the UK, it may be time for a complimentary Business SOS.

The Twelve Best Business Books For Business Owners & Entrepreneurs

These are the twelve books I currently recommend most strongly. Below the list, I explain why the books are included. The links take you to reviews on this website and not to Amazon.com or Amazon.co.uk.

  1. The E-Myth Revisited by Michael Gerber – *****
  2. Getting Everything You Can Out Of All You’ve Got by Jay Abraham – *****
  3. The Genghis Khan Guide to Business by Brian Charles John Warnes – *****
  4. The Ultimate Sales Machine by Chet Holmes – *****
  5. Duct Tape Marketing by John Jantsch – *****
  6. The Brain Audit By Sean D’Souza – *****
  7. Blue Ocean Strategy by W Chan Kim and Renee A Mauborgne and Blue Ocean Shift by the same authors. – *****
  8. The One Minute Manager by Ken Blanchard & Spencer Johnson – *****
  9. Profits Aren’t Everything They’re the Only Thing by George Cloutier – *****
  10. Forget the Urgent!: Rather Focus On The Important by Matias Birrell and Javier Arevalo – *****
  11. My provisional choice on the Inner Game (what the business owner thinks and feels) is Think And Grow Rich by Napoleon Hill. It’s been a hugely influential book and many entrepreneurs love it although it feels a bit old fashioned to me.
  12. A book about clearer thinking and better decision making. My provisional choice is Thinking Smarter by Michael Kallett.

You can get these from Amazon.com or Amazon.co.uk

[continue reading…]

in Best Business Books

The Marketing Hourglass = Sales Funnel + Back End

When I read the Duct Tape Marketing book by John Jantsch, the concept that really excited me was the idea of the Marketing Hourglass.

I love visual metaphors and analogies. The Marketing Hourglass combines the ideas behind the sales funnel with the concepts to building the profitable back end of a business.

It puts the entire business concept in such dramatic focus and emphasises where you will really make your money.

I use the same idea in my Six Steps Profit Formula report.

The First Part Of The Marketing Hourglass – The Sales Pipeline or Sales Funnel

The First Sale [continue reading…]

in 4 – Lead Generation, 6 – Revenue Regeneration

Duct Tape Marketing by John Jantsch – 5 Stars

Duct Tape Marketing by John Jantsch

Book Review – 5 Stars

The full title of the book is Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide

John Jantsch is the author of the Duct Tape Marketing blog. This is widely regarded as one of the best small business blogs on the Internet.”

I think it is a terrific marketing book for small business owners although I don’t get the Duct Tape analogy.

The message John Jantsch is intending to put across is that, just like duct tape, the Duct Tape Marketing system is easy to use, simple, convenient and immensely practical.

What Is Marketing?

There is an excellent definition of marketing in the Duct Tape book. [continue reading…]

in 4 – Lead Generation, Best Business Books