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Kevin Rogers

Kevin Rogers “Rebel Yell” Short Story

I received an email from copywriter Kevin Rogers yesterday where he explained his short story idea. I think it is well worth sharing with you.

It’s the kind of thing that can be used as a short elevator speech to introduce yourself as it explains the “why” of what you do or even as a substitute for a USP.

He calls it his “Rebel Yell”, obviously a fan of Billy Idol.

Here it is…

My name is ___________, I love ____________ but was fed up with ____________. So I created _____________ that _________________.

He even shares a few examples,

The first is imagined from yesteryear.

“My name is Steve, I love computers but was fed up with the snail’s pace of commercial technology. So I created a user-friendly computer that processes information faster than anything else out there today.” Hello Apple.

The second is for himself and is a plug for his CopyChief.com membership website.

“My name is Kevin, I love copywriting but was fed up with serving only one client at a time. So I created a community that allows me to help hundreds of writers and business owners at the same time so everyone can grow together.”

I like it and plan to share it with a few clients. You can learn more about it at https://copychief.com/rebel-yell/ and there are a few more examples in his article.

If you’re a copywriter, you might want to consider becoming a member of Copy Chief. From what I’ve heard, it’s quite a community.


in 4 – Lead Generation