The full title of this book by Malcolm McDonald and Grant Oliver is
Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them
In my review posted on Amazon.co.uk, I gave the book a 2 Stars rating. This means it is Disappointing.
Here is my book review.
Very disappointing. High expectations not delivered
How well businesses differentiate themselves in the eyes of their potential customers is a bit of a hobbyhorse for me.
I believe it’s often one of the fundamental problems that lie at the heart of underperformance in business. It’s also an area I find fascinating. [continue reading…]