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Malcolm McDonald

Malcolm McDonald on Value Propositions

The full title of this book by Malcolm McDonald and Grant Oliver is

Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them

In my review posted on Amazon.co.uk, I gave the book a 2 Stars rating. This means it is Disappointing.

Here is my book review.

Very disappointing. High expectations not delivered

How well businesses differentiate themselves in the eyes of their potential customers is a bit of a hobbyhorse for me.

I believe it’s often one of the fundamental problems that lie at the heart of underperformance in business. It’s also an area I find fascinating. [continue reading…]

in 3 – Your Strategic Positioning, Other Business Books

The Propensity To Buy Matrix

The Propensity To Buy Matrix contrasts the uniqueness of your product with the customer’s knowledge of your business to create four sectors with different propensities to buy.

I read about it in the book, Marketing by Matrix by Malcolm McDonald and John Leppard and wanted to share it with you.

What Is The Propensity To Buy Matrix?

This is presented as a two by two matrix, effectively forcing High/Low choices but I don’t see why it can’t be used in a three by three matrix with High, Medium and Low options. [continue reading…]

in 4 – Lead Generation, 5 – Lead Conversion