The full title of this book by Dawid J Malherbe is
The Marketing Audit Handbook: The Art of Asking the Right Questions
In my review posted on Amazon.co.uk, I gave the book 3 Stars.
Here is my review.
Marketing review questions suitable for bigger companies
The purpose of a marketing audit is to review the environment, the objectives and marketing activities to identify opportunities for improvement. It’s therefore much more proactive than the traditional financial audit that checks whether the report and accounts present a true and fair view of the business performance. [continue reading…]
