by Paul Simister
on May 14, 2013
Neuromarketing by Patrick Renvoise and Christophe Morin
Book Review Rating – 4.5 Stars
What Is Neuromarketing?
Neuromarketing uses the latest research into neuroscience to gain a better, deeper understanding of how the human brain works and makes buying decisions.
With this book, “Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain” the authors, Patrick Renvoise and Christophe Morin have written an extremely easy-to-read and thought-provoking book on how you can take advantage of the way the brain is structured to influence your potential customers to buy.
It’s often been said that “people make buying decisions emotionally and justify the decision rationally.”
That’s partly true. [continue reading…]
by Paul Simister
on May 11, 2013
In my Amazon.co.uk review of this book,
21 Quick Ways to Get More Clients by Kevin Donlin,
I gave it Four Stars.
This means I think it is Good and Well Worth Reading.
Here is my book review.
A marketing book for owners who don’t want to read a marketing book
This is a light, easy to read book about marketing and how to get more customers and clients.
If you read plenty of marketing books, then you won’t learn much. [continue reading…]
by Paul Simister
on May 8, 2013
The Ultimate Sales Machine by Chet Holmes
Book Review Rating – 5 Stars
This is the long-awaited book from Chet Holmes. The full title is “The Ultimate Sales Machine: Turbocharge Your Business With Relentless Focus on 12 Key Strategies.”
The Big Idea in The Ultimate Sales Machine
People over-complicate what is needed for business success.
Chet Holmes believes you just have to:
Focus on 12 key strategies rather than trying to master hundreds of different ideas and techniques.
You implement these 12 strategies with pigheaded discipline and determination.
I fully commend the last point. Too often people try something that looks a great idea in a half-hearted way. They are then disappointed with the results, decide that the idea wasn’t so good after all and move on to the next big thing. [continue reading…]
by Paul Simister
on May 5, 2013
Duct Tape Marketing by John Jantsch
Book Review – 5 Stars
The full title of the book is Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide
John Jantsch is the author of the Duct Tape Marketing blog. This is widely regarded as one of the best small business blogs on the Internet.”
I think it is a terrific marketing book for small business owners although I don’t get the Duct Tape analogy.
The message John Jantsch is intending to put across is that, just like duct tape, the Duct Tape Marketing system is easy to use, simple, convenient and immensely practical.
What Is Marketing?
There is an excellent definition of marketing in the Duct Tape book. [continue reading…]
by Paul Simister
on May 3, 2013
Competing On Value by Mack Hanan and Peter Karp
Book Review – 5 Stars
“Competing on Value” by Mack Hanan and Peter Karp is a terrific book that was published in 1991.
Please don’t let its age put you off because the advice it gives is timeless. Some of the examples are dated but the message comes through very clearly.
Competing On Value is a sales book, pricing book and marketing book all rolled into one.
The concept of economic customer value is well established in the more specialised sectors of marketing and pricing. When “Competing On Value” was published, I believe that the concept of fixing your price on the value (or gain) your customer made from buying was very new. [continue reading…]
by Paul Simister
on March 5, 2013
Guerrilla Marketing by Jay Conrad Levinson
Book Review Rating – 5 Stars
The full title of this book is “Guerrilla Marketing: Easy and Inexpensive Strategies For Making Big Profits From Your Small Business, 4th Edition” by Jay Conrad Levinson.
There is a very large variety of Guerrilla Marketing books available from Amazon but this is the updated version of the first.
The Background To Guerrilla Marketing
It started in 1983 when Jay Conrad Levinson was lecturing at the University of California in Berkeley and he was asked to recommend a good small business marketing book to his students.
He searched various libraries but he couldn’t find anything suitable.
All the marketing books were written on the basis that there was a large marketing budget to spend on advertising and other promotional methods each month to build a brand and to increase brand awareness. While this was his own background, he knew the vast majority of business owners couldn’t do this type of marketing. [continue reading…]
by Paul Simister
on March 4, 2013
Getting Everything You Can Out Of All You’ve Got
by Jay Abraham
Book Review 5 Stars
The full title of this book is “Getting Everything You Can Out Of All You’ve Got – 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition”
I Didn’t Like It At First
Strangely “Getting Everything You Can” was a book that when I first bought and tried to read it, I didn’t like it at all.
Just as with “The E Myth Revisited“, this Jay Abraham book is written from the practical, real world side rather than theory but unlike its title suggests, it is not a “21 steps to take” style book.
My advice is to stick with this Jay Abraham book or make sure you come back to it.
The key messages are profound. [continue reading…]
