Marketing Book Reviews

The full title of this book by Jay Conrad Levinson and Paul Hanley is

“The Guerrilla Marketing Revolution: Precision Persuasion of the Unconscious Mind“.

In my review at Amazon.co.uk, I gave it a Four Stars Rating. This means I think it is Good.

An interesting start to a new way of marketing to the unconscious brain

It seems to have become a traditional method of marketing. You present yourself as selling the new improved version and then you knock the old version but don’t really deliver anything new.

This delivers.

Unfortunately Paul Hanley, the main author, died a few months after publishing this book in 2005. Jay Conrad Levinson died in 2013. [continue reading…]

The full title of this book is

“Startup Guide to Guerrilla Marketing: A Simple Battle Plan for First-Time Marketers“.

In my review posted on Amazon.co.uk, I gave the book a rating of Four Stars. This means I think it is Good.

Here is my book review.

A good place to start building your knowledge of Guerrilla Marketing

While much of the scope of this book is also covered by the main “Guerrilla Marketing” book and you do have to ask whether you need both, the “Startup Guide To Guerrilla Marketing” has certain advantages and disadvantages. [continue reading…]

The full title of the book by Chris Stiehl and Henry Devries is

Pain Killer Marketing: How to Turn Customer Pain into Market Gain

In my review posted on Amazon.co.uk, I gave it 3 Stars.

Here is my review.

Potentially an interesting topic but the book was too broad in its scope

The book is about articulating the pain that your customers commonly experience and then showing that you have the solution to give them benefits and gains. My first impressions were very good. I learnt something from the first page of chapter 1 which was the fear of pain creates a continuum between the two extremes – confrontation and avoidance. [continue reading…]

The full title of this book by Dan Kennedy is

No B.S. Direct Marketing: The Ultimate. No Holds Barred. Kick Butt. Take No Prisoners Direct Marketing for Non-direct Marketing Businesses

In my review posted on Amazon.co.uk, I gave it Three Stars.

Here is my review.

Too little Dan Kennedy and too many pitches by his devoted followers

I wanted to like this book based on the title and my high regard for Dan Kennedy. I had expectations of adding it to my list of books I like my clients to read.

Too many businesses make basic marketing mistakes because “advertising media” salespeople and graphic designers like pretty marketing. [continue reading…]

The full title of this book by Dan Kennedy is

“The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand!“.

In my review posted at Amazon.co.uk, I gave this book a rating of Five Stars. This means I think it is Excellent and is Very Highly Recommended.

Here is my book review.

Better than the earlier version but still not really about creating a marketing plan

I read an earlier version of this book and gave it a four star rating – The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark..

I still have the criticism that the title is wrong. Not only do I object to the use of the word Ultimate, it’s not the best that will ever be, it’s also not a book focused on creating a marketing plan.

This is a much better book than No B.S. Direct Marketing which is what this book should really be called. [continue reading…]

In my review of

The Marketing Secrets of a Multimillionaire Entrepreneur by Jonathan Jay

posted on Amazon.co.uk, I rated the book at the Four Stars level.

This means I consider the book to be Good and Well Worth Reading.

Here is my book review.

A short book with plenty of tips, originally a freebie for a business launch

This is an informative, quick read written in easy to understand language and makes a nice primer for any very small business. [continue reading…]

In my review of

Twenty-Five Ways to Improve Sales and Profits without Spending an Extra Dime on Advertising by Richard Johnson

posted on Amazon.co.uk, I rated the book at the Four Stars level. This means the book is Good and Well Worth Reading.

Here is my book review.

A practical guide to implementing Jay Abraham style marketing

This book has a very long title but there is plenty of good, practical marketing advice.

The author is a former Jay Abraham protege and still works at the sharp end as a marketing consultant but also guides a marketing consultant franchise. Hidden marketing assets are ways that you can easily make more money in your business if you learn to leverage them. [continue reading…]

The full title of this book by Mark Joyner is

The Great Formula: for Creating Maximum Profit with Minimal Effort

In my review posted on Amazon.co.uk, I gave it Three Stars.

Here is my review.

A business philosophy for success in 14 words.

If you make business hard for yourself with one time sales to customers before you move on to the next then this book should be a revelation. It is much easier to sell to existing customers again and again than to keep finding new customers.

The author has a gift for taking complex ideas which may seem too formidable to do, stripping them down to the essentials and helping you to take action. [continue reading…]

In my review of

The Guerilla Marketing Handbook

by Jay Conrad Levinson & Seth Godin posted on Amazon.co.uk, I gave it Three Stars.

Here is my review.

A very good book on marketing tactics but badly out of date since it was written in 1994

This is a very practical marketing book packed with good advice on using marketing tools and tactics. It is a nice companion book to the main Guerilla Marketing book.

It can be used as a stand-alone marketing book to help you to implement popular marketing techniques but I think you’ll get more benefit from understanding the Guerrilla Marketing thinking. [continue reading…]