I wrote a very popular article about the marketing mix:
Marketing Mix: 4 P’s or 7 P’s of Marketing or Extended Even More?
I then extended it to look at the different versions with widely different P’s. I’ve now decided to have separate articles for each of the different number of marketing P’s.
The original marketing mix that has become widely known is Product, Price, Promotion and Place.
The 7 P’s of Marketing
Version 1 (the marketing mix for service businesses)
- Price
- Place
- Product
- Promotion
- People
- Processes
- Physical evidence
I think this version makes a great deal of sense for service businesses.
As an example, think about a restaurant.
In terms of physical evidence, the building, the decoration of the room, the quality of the table and chairs, cutlery and glassware will all help to form an impression. So will the food itself – how it looks, smells and tastes.
Then there are the people. Front of house, the quality of waiter or waitress service can make a big difference. The chef may be particularly talented and even a celebrity.
Finally the processes are important because they make sure that service is consistent. You do want to go to a restaurant and have a great meal, decide to take friends and have it turn into a disaster because what was done so well before, has suddenly become a disaster.
Version 2
In this version of the 7 P’s of marketing, processes and physical evidence are replaced with positioning and packaging.
- Product
- Prices
- Promotion
- Place
- Packaging
- Positioning
- People
http://www.entrepreneur.com/marketing/article70824.html
Version 3
Here Place is dropped from the original marketing mix and Position is brought in. While Place usually refers to the distribution routes to market, position identifies how the business fits in with competitors. Otherwise it is very similar to the service marketing mix.
- Price
- Position
- Product
- Promotion
- People
- Processes
- Physical evidence
http://www.sabusinesshub.com/section/content.php?SectionId=7&SubsectionId=5&ContentId=529
What Do You Think About The 7 P’s Of Marketing?
Do you find any of these more helpful than the traditional marketing mix?
Leave a comment below.
The Other Versions Of The Marketing Mix
If you want to look at how the other versions have developed, here are the links.
Product
Price
Place
Promotion
People
Process
Physical Evidence
Privacy
Personal Interest
Personal Social Networks
Public Commentary
Personalization
Participation
Peer to Peer
Predictive Modeling
http://intern.internship-uk.com/modern-marketing-the-15-ps-of-marketing/
This is interesting because it takes the original and most famous version of the 4 P’s Of marketing.
It then adds the next three to create the 7Ps Service Marketing Mix.
Four more P’s were added to reflect online marketing – privacy, personal interest, personal networks and public commentary to reflect the new power of the consumer to be heard through social media reviews.
Idris Mootee developed a “New 4Ps” model of Nomadic Marketing in 2001 to supplement the traditional marketing mix by adding Personalization, Participation, Peer-to-Peer and Predictive Modelling.
Personalisation refers to how products and services can be increasingly customised. Participation refelects the new two-way conversation for what a brand stands for. Peer to peer recognises the growing influence of other customers to influence buying decisions through referral and recommendations and predictive modelling is the clever stuff that predicts the probability of outcomes.
Version 2
And here is another 15 P’ s of marketing which are difficult to pick up.
http://www.banknoteclub.com/Content/marketing.php
(Sorry this version has disappeared but some dedicated Googling may find it again)
What Do You Think About The 15 Ps Of Marketing?
Do you find any of these 15 Ps more helpful than the traditional marketing mix?
Leave a comment below.
The Other Versions Of The Marketing Mix
If you want to look at how the other versions have developed, here are the links.