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Marketing & Sex

The full title of this book by Leon Jay is

21 Business and Marketing Lessons From A Prostitute: Seductive Street Secrets From The Worlds Oldest Profession To Improve Your Results In Any Business

In my review posted on Amazon.co.uk, I gave it 4 Stars.

Here is my review.

Interesting comparison done well for business owners who wouldn’t normally read business books

I ignored this a few times as salacious but then I gave in to the curiosity of my darker instincts.

In fact I had once thought of doing something similar by using prostitutes as a way of explaining the different dimensions of differentiation. I haven’t yet. [continue reading…]

in Best Business Books