by Paul Simister
on November 30, 2016
The full title of this book by Charlie Hutton and Emma Hutchinson is
“The Orgasm Effect: The Business Owners Guide to Get Customers Screaming…Yes, Yes, YES!“.
In my review posted on Amazon.co.uk, I gave the book a rating of Four Stars. This means I think it is good.
Here is my book review.
A good book with Dan Kennedy / Frank Kern style ideas of direct response marketing
This is a risky title so it may be better on Kindle. I’ve had to hide another marketing book I bought a couple of weeks ago called “Getting Naked” for fear of giving people the wrong impression.
In my coaching I often talk about the 5 Ms of Marketing – market, message, media, measurement and mindset. This is one of the few marketing books that tackles mindset issues and as a book about direct response, measurement is heavily featured too. So many books focus almost entirely on the media, the way the message reaches the potential customers. [continue reading…]
by Paul Simister
on November 26, 2016
In my review of
Summary: The Sticking Point Solution: Review and Analysis of Abraham’s Book
posted on Amazon.co.uk, I gave this summary Three Stars. This means it is Worthwhile.
Here is my review.
Not the place to start with Jay Abraham
I’m a very big fan of Jay Abraham ‘s ideas for developing a business and I help business owners who are stuck, get unstuck.
I should love the full book (The Sticking Point Solution) and this summary but I don’t. Perhaps part of the problem is that my expectations are sky high and it’s tough to match, let alone exceed them.
The other problem is that I don’t feel this book is well conceived or well executed. It has the feel of a book hurried out to meet a publishing deal. There’s too much crossover between the identified sticking points and that means the solutions merge into each other. It also rehashes old Abraham concepts rather than introducing much new insight.
Many of the best ideas from Jay Abraham ‘s extraordinarily careers have been borrowed by those of us who follow, often without proper credit back to this author. If you’re a business owner or entrepreneur, you need to be familiar with the main concepts but it’s much better to start with Getting Everything You Can Out of All You’ve Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition.
I’m sorry but I thought the full book was dull but I thought I’d try through summary version in case I’d missed something. This is also dull. The ideas are valid but they’ve been expressed much better elsewhere.
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by Paul Simister
on November 24, 2016
We have more things to do than time to do them in and this is why these summaries of well known books can be so useful. They capture the big ideas without the padding.
Summary: The Ultimate Sales Machine: Review and Analysis of Holmes’ Book
I think the underlying book by Chet Holmes, The Ultimate Sales Machine is excellent so will the summary match up or will it exclude too many important ideas? In my review on Amazon.co.uk, I gave the summary a rating of Four Stars.
Here is my book summary review.
Nice summary of excellent business book that looks at the foundations of business growth
The full version of The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies is in my list of the top twelve favourite business books for business owners.
It is based on the focused growth system the author explained in the famous PEQ seminars he did with Jay Abraham. [continue reading…]
by Paul Simister
on November 23, 2016
When I reviewed
Why People Buy by John O’Shaughnessy
on Amazon.co.uk, I gave it a Four Stars rating which means I consider it to be good.
Here is my book review.
A revealing book about consumer theory written for practitioners and academics but it’s nearly 30 years old
I’m fascinated by understanding why people buy what they buy, when they buy it and how they buy it. Generally I feel that far too much of the literature on sales and marketing ignores the buyer and his or her motivations.
This book was first published in 1987 and it was written for both marketing practitioners and for academics and students of consumer behaviour. [continue reading…]
by Paul Simister
on November 23, 2016
The full title of this book by Rick Ott is
“Creating Demand: Move the Masses to Buy Your Product, Service, or Idea“.
In my review on Amazon.co.uk, I gave the book a Four Stars rating. This means I think it is good.
Here is my book review.
A book to make you think about your marketing but it was written before the Internet
This is an interesting book, even though it dates back to 1992 because it offers a different perspective than you see in most marketing books. It is also well written and easy to read.
First, it recognises the important difference between creating demand and servicing existing demand. The second issue is much easier because you just need to direct the buyer’s attention to your product and service and present the benefits in a convincing way along with an attractive offer to sample your product, perhaps with a risk reversal strategy so that the buyer knows he or she can get the money back if not happy. [continue reading…]
by Paul Simister
on November 23, 2016
The full title of this book by Bill Glazer is
“Outrageous Advertising That’s Outrageously Successful: Created for the 99% of Small Business Owners Who Are Dissatisfied with the Results They Get“.
In my review on Amazon.co.uk, I gave this book a rating of Four Stars which means I consider it to be good.
Here is my book review.
Are you brave enough to try these outrageous methods?
The title promises “Outrageous Marketing” and the contents is likely to shock you to your core if you haven’t seen American style, over-the-top, direct response marketing before.
First a bit of background. Bill Glazer was a long term student of direct marketing & copywriting “legend” Dan Kennedy as he managed his men’s clothing store and he eventually became Kennedy’s partner in Glazer-Kennedy, a business selling marketing advice and training to small businesses. If you’re new to Dan Kennedy, the place to start is probably The Ultimate Marketing Plan 4th Edition which introduces you to his thinking and isn’t really about preparing a marketing plan. [continue reading…]
by Paul Simister
on November 23, 2016
We have more things to do than time to do them in and this is why these summaries of well known books can be so useful. They capture the big ideas without the padding.
Summary: Money-Making Secrets of Marketing Genius Jay Abraham and Other Marketing Wizards: Review and Analysis of Abraham’s Book
This Mr X Book about Jay Abraham’s methods was famous and notoriously expensive but can the valuable secrets in the book be captured in a much smaller summary?
The simple answer is NO. I rated the full book at the Five Stars level but this summary only gets Four Stars in my review on Amazon.co.uk.
A 4 Star Summary of a 5 Star Hugely Expensive Marketing Book
This is a summary of a very famous book. “Money-Making Secrets of Marketing Genius Jay Abraham and Other Marketing Wizards” is better known as the “Mr X Book“.
I need to explain the background.
Jay Abraham is a genuine marketing genius and legend and he became famous in the 1980s and 1990s for selling hugely expensive three day seminars for $5,000 and elite five day seminars for three to five times that much. This was possible because he had a record of achieving explosive growth for businesses. [continue reading…]
by Paul Simister
on November 23, 2016
We have more things to do than time to do them in and this is why these summaries of well known books can be so useful. They capture the big ideas without the padding.
Summary: The Tipping Point: Review and Analysis of Malcolm Gladwell’s Book
The Tipping Point by Malcolm Gladwell was one of those books that received plenty of publicity and there was a feeling that you had to read it.
I prefer the summary to the full buck and gave it an extra star with my Four Stars rating on Amazon.co.uk.
Here is my review of the book summary.
A nice summary of the main concepts of how ideas can be encouraged to spread virally
Some years ago many people were saying that The Tipping Point was a great book.
I read it and was disappointed as I explained in my 3 star review. The analysis of how ideas spread was interesting but the book was guilty of being padded out much too much. [continue reading…]
by Paul Simister
on October 14, 2016
The full title of this book by Lindsay Spencer-Matthews is
“Reading Customers Minds: Why Customers Don’t Buy From You And What To Do About It“.
In my review posted on Amazon.co.uk, I gave the book a rating of Five Stars. This means I think it is Excellent.
Here is my book review.
Very interesting and well worth reading if you have a colour screen
This interesting book is written by a psychologist with 20 years practical experience who has previously worked in sales and marketing.
The author contrasts what you know and what a customer knows using set theory diagrams. I’m a visual thinker so I like the clarity of this approach but unfortunately the diagrams don’t come out well on a standard Kindle reader with its black and shades of grey contrasts. [continue reading…]
by Paul Simister
on October 13, 2016
The full title of this book by Bryan and Jeffrey Eisenberg with Anthony Garcia is
“Buyer Legends: The Executive Storyteller’s Guide“.
In my review posted on Amazon.co.uk, I gave the book a rating of Four Stars. This means I think it is good.
Here is my book review.
Customer persona plus use situation and moments of truth
This book, by introducing the concept of buyer legends, tries to solve a problem with marketing where all the little improvements you make don’t add up to a big improvement because some cancel out others in a one step forward, one step back dance.
Basically a buyer legend is a story that combines a customer persona with a use situation and the moments of truth in the buying process. [continue reading…]
