by Paul Simister
on October 25, 2018
The full title of this book by Michael Masterson & Mike Palmer is
Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism)
In my review posted on Amazon.co.uk, I gave the book a rating of 4 Stars. This means it is good and well worth reading.
Here is my book review.
Good for professional copywriters, not so relevant for others
This is an interesting book which introduces ways to review draft copy.
The traditional approach is based on criticism. The headline is no good, the lead is weak, the guarantee is too waffly. .. all of which puts the copywriters on the defensive and doesn’t really point to improvements, just to areas if weakness. [continue reading…]
by Paul Simister
on September 13, 2018
The full title of this book by Michael Masterson and John Forde is
Great Leads: The Six Easiest Ways to Start Any Sales Message
In my review posted on Amazon.co.uk, I gave the book a rating of 5 Stars. This means it is excellent and very highly recommended.
Here is my book review.
Very revealing guide building on Eugene Schwartz ideas
I was a fool. It has taken be more than 5 years to read this excellent copywriting book after buying it.
I’m struggling to justify it to myself. I read widely, not just copywriting or even marketing books but that’s no real excuse. The title perhaps undersells it and, back in July 2013, the book didn’t have all these glowing reviews. I buy a lot of books and kindle books can quickly drop outside of my eyesight unlike a physical book which nags away, demanding to be read. [continue reading…]
by Paul Simister
on August 31, 2018
The full title of this book by Michael Masterson is
The Architecture of Persuasion: How to Write Well-Constructed Sales Letters
In my review posted on Amazon.co.uk, I gave the book Five Stars. This means it is Excellent and Very Highly Recommended.
Here is my review.
Very interesting with an emphasis on the teaser, headline and lead
I read a lot of business books and especially about marketing. I have to admit many of them are quite dry and only appeal to my inner geek who wants more knowledge and understanding.
Thus book is different. [continue reading…]
by Paul Simister
on March 10, 2014
The full title of this book by Michael Masterson and MaryEllen Tribby is
“Changing the Channel: 12 Easy Ways to Make Millions for Your Business“.
In my review posted on Amazon.co.uk, I gave the book a rating of Four Stars. This means it is Good and Well Worth Reading.
Here is my book review.
It’s dangerous to only have one lead generation technique
I was surprised that this hasn’t been reviewed at Amazon.co.uk when I was looking for other Michael Masterson books so I thought I’d give my quick impressions before coming back to write a longer review.
It’s dangerous to only have one lead generation technique. If anything nasty happens, then the business is hit hard and it takes time to become proficient in another marketing technique. [continue reading…]
