by Paul Simister
on December 9, 2015
The full title of this book by Michael Port is
“Book Yourself Solid:the Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling“.
In my review at Amazon.co.uk, I gave the book a rating of Five Stars. This means I think the book is Excellent and Very Highly Recommended.
A book about marketing professional services that’s so good, I wish I’d written it myself.
Michael Port specialises in helping service professionals (accountants, business coaches and consultants, chiropractors, estate agents etc) to market themselves more effectively so that they are booked solid. [continue reading…]
by Paul Simister
on December 8, 2015
The full title of this book by Michael Port and Elizabeth Marshall is
“The Contrarian Effect: Why it Pays (Big) to Take Typical Sales Advice and Do the Opposite“.
In my review posted on Amazon.co.uk, I gave the book Four Stars. This means I consider the book to be Good and Well Worth Reading.
Here is my book review.
A well argued and powerful punch against the old, tired, hard-sell tactics
This fascinating book is a well argued and powerful punch against the old, tired, hard-sell tactics.
The world has changed from the time when John H. Patterson introduced sales training to overcome objections and how to close a sale which was eventually developed into the NCR Primer in 1887. That’s over 120 years ago but if you read some of the sales training books, the ideas still seem horribly familiar. [continue reading…]
