In my review of
by Stephen J. Genco, Andrew P. Pohlmann and Peter Steidl posted on Amazon.co.uk, I gave the book Three Stars. This means Worthwhile.
Here is my review.
This is quite a technical introductory book about the exciting, relatively new field of neuromarketing. If I’d have been reading it for study rather than practical purposes, I’d have finished up with a long list of definitions to learn. [continue reading…]
Neuromarketing uses the latest research into neuroscience to gain a better, deeper understanding of how the human brain works and makes buying decisions.
With this book, “Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain” the authors, Patrick Renvoise and Christophe Morin have written an extremely easy-to-read and thought-provoking book on how you can take advantage of the way the brain is structured to influence your potential customers to buy.
It’s often been said that “people make buying decisions emotionally and justify the decision rationally.”
That’s partly true. [continue reading…]
I was a consultant, small business coach and advisor based in Birmingham, with over 35 years business experience, including more than 20 years as self employed.
My main business qualifications are:
– Chartered Accountant
– MBA
– Certified Guerilla Marketing Coach
My main interests are in helping business owners who are stuck get unstuck by thinking more clearly about their issues and possible solutions.
I no longer provide professional business coaching but I will be sharing more ideas on my blog and will continue my popular business book reviews.
I can be contacted by email at Paul@BusinessDevelopmentAdvice.com
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