Niche Marketing Books

The full title of this book by James Harkin is

Niche: The missing middle and why business needs to specialise to survive

In my review posted on Amazon.co.uk, I gave it Two Stars.

Here is my review.

Perhaps an interesting book but it’s struggling to get out because it jumps around so much

Every now and again a book comes along that makes me question why I read so many business books and this is such a book.

I began to read, eager to find out why the middle market has collapsed in many markets but the more I read, the more I despaired. [continue reading…]

The full title of this book by Gary Booth is

“Niche Marketing Expert: The Art of Selling to a Hungry Crowd“.

In my review on Amazon, I gave the book a rating of Four Stars. This means I think it is Good and Well Worth Reading.

Here is my book review.

Internet MARKETING rather than INTERNET marketing

This is a book about Internet marketing but not about the technology side of building a website or getting more traffic. It’s not about bright shiny objects and the next big thing that will prise money out of your wallet with a promise that you’ll get rich, just like these other people.

Instead it’s about choosing a niche, building a tribe and strengthening the relationship with them. Yes it’s Internet MARKETING rather than INTERNET marketing. The difference is huge. [continue reading…]

The full title of this book by Dave Berkus is

Positioning for Success: Insights for finding your business niche – from a master entrepreneur

In my review posted on Amazon.co.uk I gave it Three Stars. This means Worthwhile.

Here is my review.

Tales of real world experience

The author writes as someone who has seen it and done it over the last 50 years as an angel investor and venture capitalist. [continue reading…]

The full title of this book by Don Reynolds is

“Crackerjack Positioning: Niche Marketing Strategy for the Entrepreneur“.

In my review posted on Amazon.co.uk, I gave the book Five Stars. This means I think it is Excellent and it is Very Highly Recommended.

Here is my book review.

This is inspiring, even if it doesn’t tell you how to do it

I thought this was a super book when I read the hardback version and wrote my review on my Differentiate Your Business Blog on May 3, 2011.

Since then, I saw it was going cheap as a Kindle and I bought it again although I can’t yet comment on the quality of formatting for Kindle.

This book is a very enjoyable, interesting and thought-provoking read for any small business owner who wants to build a unique position in a niche market. [continue reading…]