This is module 1 of the Pillar 3 Your Strategic Market Position.
Introduction To Your Strategic Market Position
Willie Sutton was a famous bank robber in the USA who robbed over 100 banks and spent half his adult life in jail. A reporter asked him “Willie why do you keep robbing banks?”
He famously replied “Because that’s where the money is!”
Why should you care about the contents of Pillar 3 and spend time thinking about your strategic market position?
Well to quote Willie again…
“Because that’s where the money is.” [continue reading…]
