You may have seen that I am a business nerd and especially a marketing nerd, as shown by the vast number of marketing books I’ve read and reviewed.
This list doesn’t cover the many business growth and marketing courses I’ve worked through and there are a lot of those. I thought it would be nice to:
- Pay tribute to the main people who have inspired me and my thoughts about small businesses and marketing.
- To let you know the source of ideas I draw upon in my coaching and business advice.
This could develop into a long list of names but I want to keep it short so you can see who have been my main influences.
Jay Abraham
What I like about his ideas is the way he can find opportunities for more sales and profit in unconventional ways. He very much creates a profit opportunity seeking mindset in the people who study his methods as he looks inside and out, up, down and around. I like that because there are often hidden assets which can be turned into more revenue and profit.
Jay is the man who really emphasises the title of his well known book, Getting Everything You Can Out Of All You’ve Got. This book is in my Top 12 Books for business owners and entrepreneurs to read.
Much of my knowledge of the Abraham techniques comes from expensive courses I’ve collected over the years. [continue reading…]