The full title of this book by Ling Wong is
Copywriting Alchemy: Secrets To Turning a Powerful Personal Brand Into Content That Sells: Write Your Way To a Standout Personality-Driven Business
In my review posted on Amazon.co.uk, I gave it 2 Stars.
Here is my review.
An interesting idea to combine personal branding with copywriting
I thought it was an interesting idea to combine personal branding with copywriting. The personality of the owner or staff is a great way to help differentiate your from competitors. As people, we are all different. We have unique strengths, weaknesses and eccentricities. [continue reading…]
