by Paul Simister
on December 5, 2016
The full title of this book by Roger Dooley is
“The Persuasion Slide – A New Way to Market to Your Customer’s Conscious Needs and Unconscious Mind: Use Psychology and Behavior Research to Influence and Persuade“.
In my review of the book posted on Amazon.co.uk, I rated it at the Four Stars level. This means I consider the book to be good to very good.
Here is my book review.
A nice mental model of the buying process
Copywriters have talked about the slippery slope or greasy slide for many years. It’s a metaphor for building up momentum as the copy is read, as the person moves from “this looks interesting ” to “I must have this in my life, right now”. [continue reading…]
by Paul Simister
on October 22, 2016
The full title of this book by Robert Cialdini and follow-up to “Influence” is
“Pre-Suasion: A Revolutionary Way to Influence and Persuade“.
In my review at Amazon.co.uk, I gave the book a Four Stars rating. This means I consider it to be good.
Here is my book review.
A follow-up to a classic
At the beginning of this book, Robert Cialdini tells the story of his first book called “Influence: The Psychology Of Persuasion” which is widely regarded as a master-work. It seems that when the book was first published, it sold poorly, even worse than expected at a time when no one was telling the persuasion story. It took four or five years to suddenly take-off and become a regular best seller that has clocked up 3 million of sales. [continue reading…]
by Paul Simister
on October 15, 2016
In my review posted on Amazon.co.uk for
“7 Secret Motivators That Drive Your Customers to The BUY Button“,
I gave the book a rating of Four Stars. This means I think it is good.
Here is my book review.
A nice introduction to why people buy
This is a nice, short introduction to buy people buy the things they do and, as a consequence, how you can link your products and services to one or more of these needs to encourage extra sales. [continue reading…]
by Paul Simister
on May 19, 2016
The full title of this book by Nick Kolenda is
“Methods of Persuasion: How to Use Psychology to Influence Human Behavior“.
In my review posted on Amazon.co.uk, I gave the book a rating of Five Stars. This means I think it is Excellent.
Here is my book review.
A very interesting read
You will have noticed that there are a lot of very positive reviews about this book. However you need to know that within it, the author blatantly uses the described methods to persuade readers to think highly of the book and to then write a positive review on Amazon. [continue reading…]
by Paul Simister
on May 9, 2016
The full title of this book by Dr Treat Preston is
Psychological Triggers – Triggers That Cause Buyers to Open Their Wallets
In my review posted on Amazon.co.uk, I gave it 2 Stars.
Here is my review.
Best avoided
This isn’t the book I was expecting to read at all.
It is packed with marketing tips but there doesn’t seem to be any structure or order with them and they are written in a very irritating style that doesn’t flow. Most points start off with “Always …” or “be sure to…” or “Never…”. [continue reading…]
by Paul Simister
on December 12, 2015
The full title of this classic book by Joe Sugarman is
“Triggers: How to Use the Psychological Triggers of Selling to Motivate, Persuade & Influence“.
In my review posted on Amazon.co.uk, I rated the book as Five Stars. This means I think it is Excellent and is Very Highly Recommended. I don’t give many Five Star Ratings.
It explains the 30 psychological factors that help the customer to buy
Triggers is a terrific book by Joe Sugarman, one of the leading direct marketers in the world who has used these factors over many years to make a fortune in direct response mail order advertising.
In fact I wish that I had read it years ago. The book is beautifully written with each chapter focused on one psychological trigger with explanations of how the factor can be used in copywriting/print and in a direct, face-to-face selling environment. [continue reading…]
by Paul Simister
on March 22, 2012
The more I learn about marketing and copywriting and in particular the psychology of persuasion, the more I worry about the ideas being used to manipulate customers into buying things they don’t want and need.
I was very interested when I read this email from Daniel Levis and asked for permission to re-publish it.
Daniel Levis is the author of Effortless Influence and one of the copywriters I pay most attention to. He also seems like a nice guy.
But can you square being nice and wanting to help people with being a master at persuading people to pull out their credit cards and hand over cash?
Over to Daniel.
[continue reading…]
by Paul Simister
on November 8, 2011
I want to tell you about a training program that caught my eye recently, Effortless Influence from Daniel Levis.
Effortless Influence – affiliate link
[continue reading…]
