Here is a video by marketing academic Philip Kotler talking about the recent developments to marketing.
There are significant differences between the academic view of big company marketing and practical marketing for small businesses but it’s good to get back into theory from time to time.
I was a consultant, small business coach and advisor based in Birmingham, with over 35 years business experience, including more than 20 years as self employed.
My main business qualifications are:
– Chartered Accountant
– MBA
– Certified Guerilla Marketing Coach
My main interests are in helping business owners who are stuck get unstuck by thinking more clearly about their issues and possible solutions.
I no longer provide professional business coaching but I will be sharing more ideas on my blog and will continue my popular business book reviews.
I can be contacted by email at Paul@BusinessDevelopmentAdvice.com
The Six Steps Profit Formula
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