The full title of this book by Corey Rabazinski is
“Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising“.
In my review posted on Amazon.co.uk, I gave this book a rating of Four Stars. This means that it is Good and Well Worth Reading.
Here is my book review.
A user friendly introduction to Google Adwords.
Adwords is a great way to get your business in front of customers who are ready to buy or getting ready to buy because they are actively searching for some kind of solution.
There are plenty of books to choose from but this is a nice starting point because it helps to dispel the ideas that it’s too complicated and too time consuming for small business owners to master. It doesn’t create a false picture because it clearly says that many advertisers carelessly lose money because they don’t tailor the power of Adwords to their specific needs. [continue reading…]
